derbyologie.com
derbyologie.comderbyologie.com receives an EcomScout Rating of B (31/100), ranking #34,077 out of 139,045 Shopify stores we track. This Apparel Retail store attracts 18.3K visits per year with estimated revenue of $6.2K - $14.5K/mo. It offers 285 products at an average price of $225.
Store descriptionKentucky gal creating show-stopping Derby hats and fascinators. Featured Milliner of the Kentucky Derby Museum 2023, 2024 & 2025. Bluegrass charm meets Brooklyn style.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of $225 (range: $25 – $420). Positioned in the premium segment.
Top markets: US (100%).
Best-selling product: Kentucky Derby Fascinator Hat | Pink Rose Feather Headpiece | Derbyologie ($195.00). Other top sellers include Hat box | Derbyologie, Kentucky Derby Fascinator Hat | White magnolia Headband Hat | Derbyologie, Kentucky Derby Fascinator Hat | custom for Shannon | Headpiece | Derbyologie.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $51M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 84% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
#1Kentucky Derby Fascinator Hat | Monochromatic Yellow Feather Headpiece | Derbyologie
$200.00
#2Kentucky Derby Fascinator Hat | Pink & Beige Feather Flower Headpiece | Derbyologie
$180.00
#3Kentucky Derby Fascinator Hat | Pink Rose Feather Headpiece | Derbyologie
$195.00
#4Hat box | Derbyologie
$25.00
#5Kentucky Derby Fascinator Hat | White magnolia Headband Hat | Derbyologie
$175.00
#6Kentucky Derby Fascinator Hat | custom for Shannon | Headpiece | Derbyologie
$300.00
#7Kentucky Derby Fascinator Hat | Pink, Purple, Yellow, Green and Blue Derby Hat | Derbyologie
$420.00
State Tax
$61.20
#9Kentucky Derby Fascinator Hat | Neutral Beige Blush and Ivory Feather Headband Hat | Derbyologie
$320.00
#10Kentucky Derby Fascinator Hat | Red Feather Hat | Derbyologie
$250.00
Range: $25 - $420
Rating Breakdown
Traffic Sources
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Traffic and growth metrics are below average
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Invest in SEO, content marketing, and social media to drive more traffic
- Encourage customer reviews, respond to feedback, and improve customer service
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
E-commerce Platform
ShopifySales Channels
Payment
Shopify PaymentsAnalytics
Google AnalyticsReviews
Shopify App
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Frequently Asked Questions About derbyologie.com
Is derbyologie.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, derbyologie.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is derbyologie.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for derbyologie.com. However, our EcomScout rating is B (31/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is derbyologie.com's EcomScout rating and what does it mean?
derbyologie.com has an EcomScout rating of B (31/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does derbyologie.com generate?
derbyologie.com receives approximately 18.3K visits per year with estimated monthly revenue of $6.2K - $14.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does derbyologie.com use?
App detection data for derbyologie.com is being updated. The store uses the "Horizon -- WPD_BDR" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against derbyologie.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.