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Desert Essence

desertessence.com
57/100
EcomScout

Desert Essence receives an EcomScout Rating of A+ (57/100), ranking #26,089 out of 1,188,667 Shopify stores we track. This Skin, Body & Hair Care Beauty & Personal Care store attracts 716.4K visits per year with estimated revenue of $16.6K - $32.3K/mo. It offers 108 products at an average price of $11.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$16.6K - $32.3K/mo
Est. Traffic/mo
59.7K
Products
108
Top Market
US (43%)
Top Channel
organic (55%)
Trustpilot
3.0/5 (4)

Store Intelligence Summary

Traffic breakdown: organic 55%, direct 18%, referral 8%, paid 8%.

Product pricing: Average price of $11 (range: $7 – $21). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $4.0K/mo in paid search ($47.7K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.0/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (43%), CA (9%), IN (7%).

Best-selling product: Coconut Shampoo ($11.49). Other top sellers include Coconut Conditioner, Tea Tree Replenishing Shampoo, Thoroughly Clean Face Wash Refill.

How is the EcomScout Rating calculated? The A+ grade (57/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Skin, Body & Hair Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$33K/mo
Total Stores
2
Avg Revenue
$16K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

50%
50%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Skin, Body & Hair Care market generates $0M/month across 2 stores
  • This store outperforms 44% of Skin, Body & Hair Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
44.9%
Pages/Visit
2.0
Avg. Time on Site
1m 1s
Avg. Product Price
$11

Range: $7 - $21

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Marketing Efficiency59/100
Trustpilot45/100
Revenue Performance42/100

Traffic Sources

organic55.0%
direct18.4%
referral8.1%
paid7.8%
social1.5%

Marketing & Ad Spend

Monthly Ad Spend

$4K

Google Ads estimate

Yearly Ad Budget

$48K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
jojoba oilEasy12K$0.59$1.0K
mct oil benefitsEasy7K--
how to get thicker hairEasy4K$1.47$1.3K
natural shampooEasy3K$1.46$408
desert essenceEasy2K$0.51$620

Trustpilot Rating

3.0

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
42.8%
🇨🇦Canada
9.0%
🇮🇳India
6.6%
🇻🇳Vietnam
6.0%
🇬🇧United Kingdom
5.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (2)

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

Marc Anthony Grow Long, Detangling Leave-In Hair Conditioner Spray | Anti-Frizz Anti-Breakage Hair Care for Dry Damaged Hair & Split Ends - Biotin, Vitamin E, Caffeine & Ginseng - Sulfate Free

60
$8.67-11%
ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

ArtNaturals Rosemary Oil for Hair Growth & Castor Oil Set, 4 oz, Women Men | Lightweight Scalp Treatment Formula, Includes Scalp Massager, Nourishes Hair & Helps Reduce Split Ends

59
$11.71-11%
K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

K18 Leave-In Molecular Repair Hair Mask - Peptide Hair Treatment Mask for Bleach, Color, Chemical + Heat Damaged Strands - Immediate + Lasting Damage Reversal in 4 Minutes (0.5 Fl oz)

57
$29.00+29%
Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

Miracle Curls: Shampoo, Conditioner, Deep Conditioner, Refresher Gel, Detangling Milk, Oil Treatment 6-Piece Set

57
$35.99-11%
Explore all trending products

Frequently Asked Questions About Desert Essence

Is Desert Essence a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Desert Essence is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Desert Essence safe to buy from? Is it a scam?

Desert Essence has a Trustpilot rating of 3.0/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A+ (57/100).

What is Desert Essence's EcomScout rating and what does it mean?

Desert Essence has an EcomScout rating of A+ (57/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Desert Essence generate?

Desert Essence receives approximately 716.4K visits per year with estimated monthly revenue of $16.6K - $32.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Desert Essence use?

We detected 2 Shopify apps on Desert Essence, including Klaviyo: Email Marketing & SMS, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Skin, Body & Hair Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Desert Essence. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skin, Body & Hair Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Desert Essence Shopify store analysis • Skin, Body & Hair CareBeauty & Personal Care • Unlikely Dropshipper • Rating: A+

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