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Diablo Cosmetics

diablocosmetics.com
53/100
EcomScout

Diablo Cosmetics receives an EcomScout Rating of A (53/100), ranking #22,861 out of 933,007 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 184.2K visits per year with estimated revenue of $11.3K - $21.9K/mo. It offers 9 products at an average price of $33.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$11.3K - $21.9K/mo
Est. Traffic/mo
15.3K
Products
9
Top Market
US (44%)
Top Channel
N/A
Trustpilot
4.2/5 (1,632)

Store Intelligence Summary

Product pricing: Average price of $33 (range: $5 – $64). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $420/mo in paid search ($5.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.2/5 based on 1,632 reviews. Good standing with customers.

Top markets: US (44%), GB (22%), IN (13%).

Best-selling product: Lashlift Starter Set ($49). Other top sellers include Lash Lift Kit, Eyelash Serum, Lashlift Refill Pack.

How is the EcomScout Rating calculated? The A grade (53/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$2.1M/mo
Total Stores
1,386
Avg Revenue
$1K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

43%
35%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $2M/month across 1,386 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $29K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
  • 59 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
44.6%
Pages/Visit
2.2
Avg. Time on Site
1m 15s
Avg. Product Price
$33

Range: $5 - $64

Rating Breakdown

Trustpilot90/100
Business Quality80/100
Traffic Growth70/100
Revenue Performance31/100
Marketing Efficiency27/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$420

Google Ads estimate

Yearly Ad Budget

$5K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
lash liftEasy13K$3.42$5.4K
lash serum3K$1.19$3.3K
lash growth serumEasy2K$1.22$3.1K
dolly's lash lift570--
eyelash serums400$4.33-

Trustpilot Rating

4.2

1,632 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
44.5%
🇬🇧United Kingdom
22.0%
🇮🇳India
12.8%
🇪🇸Spain
11.0%
🇳🇱Netherlands
9.7%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Diablo Cosmetics

Is Diablo Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Diablo Cosmetics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Diablo Cosmetics safe to buy from? Is it a scam?

Diablo Cosmetics has a Trustpilot rating of 4.2/5 based on 1,632 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A (53/100).

What is Diablo Cosmetics's EcomScout rating and what does it mean?

Diablo Cosmetics has an EcomScout rating of A (53/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Diablo Cosmetics generate?

Diablo Cosmetics receives approximately 184.2K visits per year with estimated monthly revenue of $11.3K - $21.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Diablo Cosmetics use?

We detected 6 Shopify apps on Diablo Cosmetics, including Shop, Loox Photo Reviews, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Diablo Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Diablo Cosmetics Shopify store analysis • CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: A

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