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Wholesalemakeup

wholesalemakeup.com
52/100
EcomScout

Wholesalemakeup receives an EcomScout Rating of A (52/100), ranking #8,555 out of 138,838 Shopify stores we track. This Makeup Beauty & Personal Care store attracts 354.7K visits per year with estimated revenue of $18.5K - $43.2K/mo. It offers 1.3K products at an average price of $37.

Store descriptionWholesale Closeout Makeup & Cosmetics. Wholesale Cosmetics & Wholesale Makeup distributors. Closeout Makeup and discontinued cosmetics at the best prices.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$18.5K - $43.2K/mo
Est. Traffic/mo
29.6K
Products
1.3K
Top Market
US (45%)
Top Channel
N/A
Trustpilot
3.9/5 (3)

Store Intelligence Summary

Product pricing: Average price of $37 (range: $2 – $107). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1.5K/mo in paid search ($18.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.9/5 based on 3 reviews. Good standing with customers.

Top markets: US (45%), NZ (13%), CR (7%).

Best-selling product: Beauty Creations Banana Setting Powder - Wholesale Display 12 Units (BSP01) ($30.93). Other top sellers include RETAIL $3, Beauty Creations Floral Bloom Blush - Wholesale Display 12 Units (BF01), L.A. Girl PRO Setting HD Matte Finish Spray - Wholesale 12 Units (GFS950).

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
37.8%
Pages/Visit
5.1
Avg. Time on Site
2m 3s
Avg. Product Price
$37

Range: $2 - $107

Rating Breakdown

Business Quality75/100
Trustpilot65/100
Marketing Efficiency48/100
Revenue Performance46/100
Traffic Growth45/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$18K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
wholesale makeup1K$0.87$3.6K
wholesale makeup lots630--
makeup wholesaleEasy630$0.91$582
wholesale cosmetics distributors510$3.41$109
wholesale makeup supplies300$1.07$106

Trustpilot Rating

3.9

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
44.6%
🇳🇿New Zealand
13.4%
🇨🇷Costa Rica
7.3%
🇻🇪Venezuela
7.0%
🇲🇽Mexico
6.6%
0

Shopify Theme

Detecting theme...

Top Keywords

totemica organic jojoba oil glow elixir – hydratingwholesale makeupbeautycreations portable feeling fresh fan - pinkbuy bin of beauty products for resalekevin & coco blueberry jam mousse blush

Tech Stack & Apps

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Reviews

Loox Photo ReviewsLoox

Social Proof

FomoFomo

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

LAURA GELLER NEW YORK Best of the Best Baked Palette – 7-in-1 Full Face Palette – Bronzer, Blush, 2 Highlighters & 3 Eyeshadows – Crease-Proof, Handmade in Italy – Travel-Friendly

70
$44.50-12%
URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

URBAN DECAY Naked 2 Basics Mini Eyeshadow Palette - 6 Matte Neutral Shadows, Long-lasting Wear, Multi-Use Powder for Eye, Contour, Brows, Ultra-Blendable Cool-Tone Shades, Travel Makeup with Mirror

57
$35.00-22%
essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free

54
$4.97-57%
e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.)

54
$11.00-19%
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Frequently Asked Questions About Wholesalemakeup

Is Wholesalemakeup a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Wholesalemakeup is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, High percentage of generic product titles.

Is Wholesalemakeup safe to buy from? Is it a scam?

Wholesalemakeup has a Trustpilot rating of 3.9/5 based on 3 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).

What is Wholesalemakeup's EcomScout rating and what does it mean?

Wholesalemakeup has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Wholesalemakeup generate?

Wholesalemakeup receives approximately 354.7K visits per year with estimated monthly revenue of $18.5K - $43.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Wholesalemakeup use?

App detection data for Wholesalemakeup is being updated. The store uses the "Theme fixes - Blinc - Actualizada 27Abril" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Wholesalemakeup. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Wholesalemakeup Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: A

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