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DIVAIN .COM

divainparfums.co
59/100
EcomScout

DIVAIN .COM receives an EcomScout Rating of S (59/100), ranking #9,646 out of 685,788 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 328.1K visits per year with estimated revenue of $18.0K - $35.1K/mo. It offers 584 products at an average price of $28.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$18.0K - $35.1K/mo
Est. Traffic/mo
27.3K
Products
584
Top Market
US (45%)
Top Channel
organic (59%)
Trustpilot
3.6/5 (81,587)

Store Intelligence Summary

Traffic breakdown: organic 59%, direct 18%, paid 10%.

Product pricing: Average price of $28 (range: $8 – $31). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $177/mo in paid search ($2.1K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.6/5 based on 81,587 reviews. Good standing with customers.

Top markets: US (45%), FR (11%), DE (8%).

Best-selling product: divain. 228 ($31.16). Other top sellers include divain. 222, divain. 315, DIVAIN-AC1 | Vaporizer 8ml Refillable Perfume | DIVAIN.

How is the EcomScout Rating calculated? The S grade (59/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$8.6M/mo
Total Stores
1,500
Avg Revenue
$6K/mo
Top 10% Threshold
$114K/mo

Competition Breakdown

21%
40%
22%
6%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $9M/month across 1,500 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $114K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 168 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
37.0%
Pages/Visit
4.5
Avg. Time on Site
1m 41s
Avg. Product Price
$28

Range: $8 - $31

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Traffic Growth75/100
Revenue Performance44/100
Marketing Efficiency36/100

Traffic Sources

organic59.3%
direct18.0%
paid10.2%
social0.0%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$177

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
perfume spotEasy540$0.17$85
devainEasy270--
divainEasy135--
divain perfumeEasy44--
davainEasy40--

Trustpilot Rating

3.6

81,587 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
45.4%
🇫🇷France
10.9%
🇩🇪Germany
8.5%
🇳🇱Netherlands
6.8%
🇪🇸Spain
4.9%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
See all trending Fragrances products

Frequently Asked Questions About DIVAIN .COM

Is DIVAIN .COM a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, DIVAIN .COM is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is DIVAIN .COM safe to buy from? Is it a scam?

DIVAIN .COM has a Trustpilot rating of 3.6/5 based on 81,587 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (59/100).

What is DIVAIN .COM's EcomScout rating and what does it mean?

DIVAIN .COM has an EcomScout rating of S (59/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does DIVAIN .COM generate?

DIVAIN .COM receives approximately 328.1K visits per year with estimated monthly revenue of $18.0K - $35.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does DIVAIN .COM use?

We detected 10 Shopify apps on DIVAIN .COM, including Shop, Judge.me Product Reviews, Frequently Bought Together and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against DIVAIN .COM. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

DIVAIN .COM Shopify store analysis • FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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