Traffic breakdown: SearchOrganic 32%, Direct 22%, SearchPaid 9%, DisplayAds 8%.
Product pricing: Average price of £38 (range: £20 – £84) — ≈ $49 USD. Mid-range pricing strategy.
Top markets: US (54%), GB (38%), PH (7%).
Best-selling product: HYDRATION DUO (£40). Other top sellers include DEEP CONDITIONER, HAIR OIL 50ML, HARD SERUM.
How is the EcomScout Rating calculated? The C+ grade (29/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.