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Donna Karan New York

donnakaran.com
66/100
EcomScout

Donna Karan New York receives an EcomScout Rating of S (66/100), ranking #5,529 out of 1,024,837 Shopify stores we track. This Women's Clothing and Footwear Fashion & Apparel store attracts 4.4M visits per year with estimated revenue of $992.6K - $2.2M/mo. It offers 500 products at an average price of $170.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$992.6K - $2.2M/mo
Est. Traffic/mo
370.2K
Products
500
Top Market
US (70%)
Top Channel
organic (27%)
Trustpilot
1.6/5 (28)

Store Intelligence Summary

Traffic breakdown: organic 27%, paid 24%, direct 14%, social 12%.

Product pricing: Average price of $170 (range: $119 – $229). Positioned in the premium segment.

Customer trust: Trustpilot score 1.6/5 based on 28 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (70%), FR (4%), GB (3%).

Best-selling product: SATIN POLKA-DOT TIE-NECK MIDI DRESS ($179). Other top sellers include WRAP-EFFECT GOWN, FLORAL MIDI A-LINE HALTER DRESS, SLEEVELESS CROSS-FRONT MIDI A-LINE HALTER DRESS.

How is the EcomScout Rating calculated? The S grade (66/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Women's Clothing and Footwear Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$201K/mo
Total Stores
87
Avg Revenue
$2K/mo
Top 10% Threshold
$26K/mo

Competition Breakdown

36%
38%
21%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Women's Clothing and Footwear market generates $0M/month across 87 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • 74% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Women's Clothing and Footwear stores earn $26K+/month
  • This store outperforms 91% of Women's Clothing and Footwear competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
42.7%
Pages/Visit
11.8
Avg. Time on Site
2m 34s
Avg. Product Price
$170

Range: $119 - $229

Rating Breakdown

Traffic Growth85/100
Revenue Performance80/100
Business Quality80/100
Trustpilot40/100

Traffic Sources

organic27.4%
paid24.1%
direct13.6%
social12.1%
referral1.1%

Trustpilot Rating

1.6

28 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
69.8%
🇫🇷France
3.7%
🇬🇧United Kingdom
2.6%
🇲🇽Mexico
2.1%
🇨🇦Canada
1.8%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Donna Karan New York

Is Donna Karan New York a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Donna Karan New York is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Donna Karan New York safe to buy from? Is it a scam?

Donna Karan New York has a Trustpilot rating of 1.6/5 based on 28 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (66/100).

What is Donna Karan New York's EcomScout rating and what does it mean?

Donna Karan New York has an EcomScout rating of S (66/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Donna Karan New York generate?

Donna Karan New York receives approximately 4.4M visits per year with estimated monthly revenue of $992.6K - $2.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Donna Karan New York use?

We detected 9 Shopify apps on Donna Karan New York, including Buy Button channel, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Women's Clothing and Footwear store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Donna Karan New York. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Women's Clothing and Footwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Donna Karan New York Shopify store analysis • Women's Clothing and FootwearFashion & Apparel • Unlikely Dropshipper • Rating: S

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