Traffic breakdown: SearchOrganic 36%, Direct 24%, SearchPaid 11%, Referrals 6%.
Product pricing: Average price of €47 (range: €2 – €98) — ≈ $52 USD. Mid-range pricing strategy.
Ad spend: Estimated $392/mo in paid search ($4.7K/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: IE (44%), US (28%), GB (12%).
Best-selling product: 3cm Letter Bar Necklace in Gold Horizontal (€49). Other top sellers include Back Engravement, Gift Bag, Luxury Travel Wrap.
How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.