Earl of East
earlofeast.comEarl of East receives an EcomScout Rating of A+ (54/100), ranking #10,230 out of 336,564 Shopify stores we track. This Home Fragrance Beauty & Personal Care store attracts 586.1K visits per year with estimated revenue of $39.1K - $75.9K/mo. It offers 539 products at an average price of $21.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 16%, referral 14%.
Product pricing: Average price of $21 (range: $12 – $50). Budget-friendly positioning targeting volume sales.
Customer trust: Trustpilot score 2.7/5 based on 30 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (64%), US (16%), NL (4%).
Best-selling product: E-Gift Voucher ($25). Other top sellers include Earl of East | Shinrin-Yoku - Soy Wax Candle - 170ml [6oz], Earl of East | Onsen - Soy Wax Candle - 170ml [6oz], Earl of East | Jardin De La Lune - Soy Wax Candle - 170ml [6oz].
Home Fragrance Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Fragrance market generates $0M/month across 106 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Home Fragrance stores earn $10K+/month
- •This store outperforms 91% of Home Fragrance competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Home Fragrance
Best Selling Products
#1E-Gift Voucher
$25
![Earl of East | Shinrin-Yoku - Soy Wax Candle - 170ml [6oz]](https://cdn.shopify.com/s/files/1/2136/3933/files/Earl-of-East_170ml_candle_Shinrin-Yoku_307a0be6-772b-47e9-9441-709a29f90c9e.png?v=1759337599)
#2Earl of East | Shinrin-Yoku - Soy Wax Candle - 170ml [6oz]
$26
![Earl of East | Onsen - Soy Wax Candle - 170ml [6oz]](https://cdn.shopify.com/s/files/1/2136/3933/files/Earl-of-East_170ml_candle_Onsen_37f45ca8-3399-4f7b-b277-f56dc29a3f9c.png?v=1759337608)
#3Earl of East | Onsen - Soy Wax Candle - 170ml [6oz]
$26
![Earl of East | Jardin De La Lune - Soy Wax Candle - 170ml [6oz]](https://cdn.shopify.com/s/files/1/2136/3933/files/Earl-of-East_170ml_candle_Jardin-de-la-Lune_6eb2300a-e768-4369-9363-18824d3b74e8.png?v=1759337705)
#4Earl of East | Jardin De La Lune - Soy Wax Candle - 170ml [6oz]
$26
![Earl of East | Smoke & Musk - Soy Wax Candle - 170ml [6oz]](https://cdn.shopify.com/s/files/1/2136/3933/files/Earl-of-East_170ml_candle_Smoke_Musk_048cc429-37cd-4bed-b971-7404288c4647.png?v=1759337662)
#5Earl of East | Smoke & Musk - Soy Wax Candle - 170ml [6oz]
$26
![Earl of East | Essential Oil Blend - Shinrin-Yoku 10ml [0.33fl.oz]](https://cdn.shopify.com/s/files/1/2136/3933/products/Earl-of-East_essential-oil_Shinrin-Yokucopy.png?v=1652957910)
#6Earl of East | Essential Oil Blend - Shinrin-Yoku 10ml [0.33fl.oz]
$16
![Earl of East | Greenhouse - Soy Wax Candle - 170ml [6oz]](https://cdn.shopify.com/s/files/1/2136/3933/files/Earl-of-East_170ml_candle_Greenhouse_57e2952b-ea81-469f-b967-68065a58adf1.png?v=1759337733)
#7Earl of East | Greenhouse - Soy Wax Candle - 170ml [6oz]
$26
![Earl of East | Atlas Cedar - Soy Wax Candle - 170ml [6oz]](https://cdn.shopify.com/s/files/1/2136/3933/files/Earl-of-East_170ml_candle_Atlas-Cedar_ab9224e1-b340-464b-b6f5-3c2a67c2b597.png?v=1759337696)
#8Earl of East | Atlas Cedar - Soy Wax Candle - 170ml [6oz]
$26
#9Earl of East | Onsen - Air Freshener
$12
![Earl of East | Essential Oil Blend - Onsen 10ml [0.33fl.oz]](https://cdn.shopify.com/s/files/1/2136/3933/products/Earl-of-East_essential-oil_Onsencopy.png?v=1652957626)
#10Earl of East | Essential Oil Blend - Onsen 10ml [0.33fl.oz]
$16
Range: $12 - $50
Rating Breakdown
Traffic Sources
Trustpilot Rating
30 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
MailchimpSimilar Stores
View all →Frequently Asked Questions About Earl of East
Is Earl of East a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Earl of East is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Earl of East safe to buy from? Is it a scam?
Earl of East has a Trustpilot rating of 2.7/5 based on 30 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (54/100).
What is Earl of East's EcomScout rating and what does it mean?
Earl of East has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Earl of East generate?
Earl of East receives approximately 586.1K visits per year with estimated monthly revenue of $39.1K - $75.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Earl of East use?
We detected 7 Shopify apps on Earl of East, including Yotpo Reviews & UGC, Shop, Mailchimp and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Fragrance store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Earl of East. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.