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eBay

ebay.co.uk

Buy & sell electronics, cars, clothes, collectibles & more on eBay UK's online marketplace. Top brands, low prices & free shipping on many items.

73/100
EcomScout Rating
Rank #376 of 126,287
Products
N/A
Category Rank
#2
in Marketplace

Marketplace Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.1M/mo
Total Stores
196
Avg Revenue
$11K/mo
Top 10% Threshold
$139K/mo

Competition Breakdown

11%
38%
28%
9%
15%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Marketplace market generates $2M/month across 196 stores
  • 15% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Marketplace stores earn $139K+/month
  • This store outperforms 92% of Marketplace competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
30.6%
Pages/Visit
7.8
Avg. Time on Site
7m 24s

Rating Breakdown

Marketing Efficiency90/100
Business Quality80/100
Revenue Performance76/100
Traffic Growth65/100
Trustpilot60/100

Traffic Sources

Direct59.1%
Search34.7%
Referrals3.2%
Mail1.9%
Paid Referrals0.7%
Social0.6%

Marketing & Ad Spend

Monthly Ad Spend

$87K

Google Ads estimate

Yearly Ad Budget

$1.0M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
marketplace244K$0.93$41.0K
amazon ukEasy127K$0.17$10
ebay usaEasy70K$0.08$1.9K
iphone 1466K--
ebay ukEasy53K$0.45$119

Trustpilot Rating

1.2

22,388 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
88.2%
🇺🇸United States
1.9%
🇳🇱Netherlands
0.6%
🇮🇪Ireland
0.6%
🇩🇪Germany
0.5%

Analysis

Strengths

  • High business quality and trust indicators
  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog

Shopify Theme

Detecting theme...

Top Keywords

ebayebay ukebay uk onlyebay loginebay uk login

Tech Stack & Apps

All-in-One

Vitals

JavaScript

jQuery

Store Design

PageFly Landing Page Builder

Subscriptions

ReCharge Subscriptions

Frequently Asked Questions About eBay

Is eBay a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, eBay is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is eBay safe to buy from? Is it a scam?

eBay has a Trustpilot rating of 1.2/5 based on 22,388 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (73/100).

What is eBay's EcomScout rating and what does it mean?

eBay has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does eBay generate?

eBay receives approximately 2.2B visits per year with estimated monthly revenue of $103.5M - $241.5M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does eBay use?

App detection data for eBay is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Marketplace store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against eBay. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Marketplace store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

eBay Shopify store analysis • MarketplaceRetail • Unlikely Dropshipper • Rating: S

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