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ecoya.com.au

ecoya.com.au
52/100
EcomScout

ecoya.com.au receives an EcomScout Rating of A (52/100), ranking #10,475 out of 201,387 Shopify stores we track. This Home Fragrance Home & Garden store attracts 406.3K visits per year with estimated revenue of $12.7K - $27.9K/mo. It offers 166 products at an average price of $53.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$12.7K - $27.9K/mo
Est. Traffic/mo
33.9K
Products
166
Top Market
AU (76%)
Top Channel
referral (10%)
Trustpilot
3.1/5 (2)

Store Intelligence Summary

Traffic breakdown: referral 10%, direct 5%.

Product pricing: Average price of $53 (range: $23 – $100). Mid-range pricing strategy.

Ad spend: Estimated $14/mo in paid search ($168/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.1/5 based on 2 reviews. Mixed reviews — potential service or quality concerns.

Top markets: AU (76%), NZ (15%), IN (8%).

Best-selling product: Sweet Pea & Jasmine Room Spray ($29.95). Other top sellers include Lotus Flower Mini Madison Candle, Electric Wax Melter, Celebration Diffuser.

How is the EcomScout Rating calculated? The A grade (52/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Fragrance Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$49K/mo
Total Stores
39
Avg Revenue
$1K/mo
Top 10% Threshold
$21K/mo

Competition Breakdown

49%
36%
10%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Home Fragrance market generates $0M/month across 39 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 85% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Home Fragrance stores earn $21K+/month
  • This store outperforms 94% of Home Fragrance competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
19.6%
Pages/Visit
2.7
Avg. Time on Site
50s
Avg. Product Price
$53

Range: $23 - $100

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance46/100
Trustpilot45/100
Marketing Efficiency22/100

Traffic Sources

referral10.2%
direct5.3%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$14

Google Ads estimate

Yearly Ad Budget

$168

Projected annually

Trustpilot Rating

3.1

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
75.6%
🇳🇿New Zealand
14.9%
🇮🇳India
8.2%
🇵🇭Philippines
1.3%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Frequently Asked Questions About ecoya.com.au

Is ecoya.com.au a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, ecoya.com.au is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is ecoya.com.au safe to buy from? Is it a scam?

ecoya.com.au has a Trustpilot rating of 3.1/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (52/100).

What is ecoya.com.au's EcomScout rating and what does it mean?

ecoya.com.au has an EcomScout rating of A (52/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does ecoya.com.au generate?

ecoya.com.au receives approximately 406.3K visits per year with estimated monthly revenue of $12.7K - $27.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does ecoya.com.au use?

We detected 9 Shopify apps on ecoya.com.au, including Shop, Gorgias, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Fragrance store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against ecoya.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Fragrance store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

ecoya.com.au Shopify store analysis • Home FragranceHome & Garden • Unlikely Dropshipper • Rating: A

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