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edgewell.com

edgewell.com

Meet Edgewell, a global company with more than 25 market-leading brands in shave, grooming, sun, skin and feminine care.

45/100
EcomScout Rating
Rank #12,851 of 120,261
Products
19
Category Rank
#3507
in Personal Care

Personal Care Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$49K/mo
Total Stores
13
Avg Revenue
$4K/mo
Top 10% Threshold
$70K/mo

Competition Breakdown

15%
62%
8%
8%
8%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Personal Care market generates $0M/month across 13 stores
  • 8% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Personal Care stores earn $70K+/month
  • This store outperforms 95% of Personal Care competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
43.9%
Pages/Visit
2.0
Avg. Time on Site
19s
Avg. Product Price
$0

Range: $0 - $0

Rating Breakdown

Business Quality80/100
Revenue Performance56/100
Traffic Growth55/100
Marketing Efficiency14/100

Traffic Sources

Direct48.0%
Search33.1%
Referrals10.5%
Social6.7%
Paid Referrals1.3%
Mail0.2%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
39.9%
🇮🇳India
8.3%
🇬🇧United Kingdom
8.3%
🇩🇪Germany
8.0%
🇮🇹Italy
7.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement
  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service
  • Enhance product descriptions, add more images, and expand catalog
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

edgewell personal careedgewelledgewell jobsedgewell personal care careersedgwell

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

JavaScript

jQuery

CDN

jsDelivr

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Frequently Asked Questions About edgewell.com

Is edgewell.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, edgewell.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is edgewell.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for edgewell.com. However, our EcomScout rating is B+ (45/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is edgewell.com's EcomScout rating and what does it mean?

edgewell.com has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does edgewell.com generate?

edgewell.com receives approximately 559.0K visits per year with estimated monthly revenue of $36.0K - $81.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does edgewell.com use?

We detected 1 Shopify apps on edgewell.com, including Slick ‑ Multi Announcement Bar. The store uses the "Edgewell Corporate - Production [9/24/2025]" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Personal Care store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against edgewell.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Personal Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

edgewell.com Shopify store analysis • Personal CareHealth & Wellness • Unlikely Dropshipper • Rating: B+

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