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Eight Sleep homepage screenshot

Eight Sleep

eightsleep.com

Fall asleep faster and stay asleep longer with personalized cooling and heating for each side of the bed. The Pod reduces snoring, tracks your sleep, and works with any mattress. Try it risk-free for 30 nights.

60/100
EcomScout Rating
Rank #3,761 of 125,416
Products
N/A
Category Rank
#409
in Consumer Electronics

Consumer Electronics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.2M/mo
Total Stores
2,960
Avg Revenue
$2K/mo
Top 10% Threshold
$24K/mo

Competition Breakdown

34%
48%
13%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Consumer Electronics market generates $5M/month across 2,960 stores
  • 3% are enterprise stores (>$100K/mo) — achievable market
  • 82% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Consumer Electronics stores earn $24K+/month
  • This store outperforms 93% of Consumer Electronics competitors
  • Headphones shows highest opportunity with $2,733 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 75 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
55.2%
Pages/Visit
2.2
Avg. Time on Site
1m 27s
Avg. Product Price
$2

Range: $2 - $2

Rating Breakdown

Marketing Efficiency86/100
Traffic Growth65/100
Business Quality60/100
Revenue Performance52/100
Trustpilot50/100

Traffic Sources

Direct45.3%
Search42.1%
Referrals5.6%
Social5.5%
Paid Referrals1.4%
Mail0.1%

Marketing & Ad Spend

Monthly Ad Spend

$388K

Google Ads estimate

Yearly Ad Budget

$4.7M

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
insomnia214K$1.09$34.4K
sleep apnea164K$1.07$36.3K
sleep155K$0.53$738
mattress store near me152K$2.73$10.4K
casper mattress133K$3.09$257.9K

Trustpilot Rating

2.5

466 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
54.1%
🇬🇧United Kingdom
7.4%
🇦🇺Australia
6.2%
🇨🇦Canada
4.4%
🇩🇪Germany
4.1%

Analysis

Strengths

  • Strong marketing efficiency and ROI

Weaknesses

  • Product catalog quality is poor

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

eight sleep8sleep8 sleepeightsleepeight sleep pod

Tech Stack & Apps

Images

Cloudinary

Payment

Apple PayAffirm

Subscriptions

ReCharge Subscriptions

All-in-One

Vitals

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

CDN

AWS CloudFront

Trending Consumer Electronics Products

Products gaining popularity in Consumer Electronics right now, based on Amazon & Google Trends data.

Apple AirPods Pro 3 Wireless Earbuds, Active Noise Cancellation, Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, High-Fidelity Sound, USB-C Charging

Apple AirPods Pro 3 Wireless Earbuds, Active Noise Cancellation, Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, High-Fidelity Sound, USB-C Charging

76
$199.99+30%
HP 14 Laptop, Intel Celeron N4020, 4 GB RAM, 64 GB Storage, 14-inch Micro-edge HD Display, Windows 11 Home, Thin & Portable, 4K Graphics, One Year of Microsoft 365 (14-dq0040nr, Snowflake White)

HP 14 Laptop, Intel Celeron N4020, 4 GB RAM, 64 GB Storage, 14-inch Micro-edge HD Display, Windows 11 Home, Thin & Portable, 4K Graphics, One Year of Microsoft 365 (14-dq0040nr, Snowflake White)

69
$188.95+7%
Ray-Ban Meta (Gen 2), Wayfarer, Matte Black | Smart AI Glasses for Men, Women — 2X Battery Life — 3K HD Resolution — 12 MP Ultra-Wide Camera, Audio, Video — Polarized Gradient Graphite Lenses

Ray-Ban Meta (Gen 2), Wayfarer, Matte Black | Smart AI Glasses for Men, Women — 2X Battery Life — 3K HD Resolution — 12 MP Ultra-Wide Camera, Audio, Video — Polarized Gradient Graphite Lenses

67
$409.00+19%
RYND 2026 Travel Portable Wireless Fast Charger for Apple & Android Charging Station,3 in 1 Charging for iPhone17 16 15 14 13 12,Apple Watch Series & Air pods 4 3 2 Pro,Samsung Galaxy

RYND 2026 Travel Portable Wireless Fast Charger for Apple & Android Charging Station,3 in 1 Charging for iPhone17 16 15 14 13 12,Apple Watch Series & Air pods 4 3 2 Pro,Samsung Galaxy

64
$11.55+3%
See all trending Consumer Electronics products

Frequently Asked Questions About Eight Sleep

Is Eight Sleep a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Eight Sleep is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Eight Sleep safe to buy from? Is it a scam?

Eight Sleep has a Trustpilot rating of 2.5/5 based on 466 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is Eight Sleep's EcomScout rating and what does it mean?

Eight Sleep has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Eight Sleep generate?

Eight Sleep receives approximately 15.3M visits per year with estimated monthly revenue of $41.9K - $98.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Eight Sleep use?

App detection data for Eight Sleep is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Consumer Electronics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Eight Sleep. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Consumer Electronics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Eight Sleep Shopify store analysis • Consumer ElectronicsTechnology • Likely Dropshipper • Rating: S

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