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Ella+Mila

ellamila.com
48/100
EcomScout

Ella+Mila receives an EcomScout Rating of B+ (48/100), ranking #37,658 out of 936,893 Shopify stores we track. This Supplements Health & Wellness store attracts 560.0K visits per year with estimated revenue of $12.7K - $25.5K/mo. It offers 518 products at an average price of $11.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$12.7K - $25.5K/mo
Est. Traffic/mo
46.7K
Products
518
Top Market
US (72%)
Top Channel
organic (61%)
Trustpilot
3.8/5 (2)

Store Intelligence Summary

Traffic breakdown: organic 61%, direct 14%, referral 5%, paid 3%.

Product pricing: Average price of $11 (range: $2 – $18). Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 3.8/5 based on 2 reviews. Good standing with customers.

Top markets: US (72%), GB (7%), CA (6%).

Best-selling product: First Aid Kiss (Nail Strengthener) ($10.50). Other top sellers include 2-Pack | Top & Base Duo (Base & Top Coat), Soy Nail Polish Remover - Lavender - 4 oz, In a Rush (Fast-Drying Top Coat).

How is the EcomScout Rating calculated? The B+ grade (48/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$12.4M/mo
Total Stores
4,635
Avg Revenue
$3K/mo
Top 10% Threshold
$39K/mo

Competition Breakdown

33%
40%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $12M/month across 4,635 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Supplements stores earn $39K+/month
  • This store outperforms 93% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 230 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
48.4%
Pages/Visit
2.4
Avg. Time on Site
1m 35s
Avg. Product Price
$11

Range: $2 - $18

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Trustpilot65/100
Revenue Performance27/100

Traffic Sources

organic61.3%
direct13.9%
referral5.4%
paid3.4%
social2.5%

Trustpilot Rating

3.8

2 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
72.4%
🇬🇧United Kingdom
6.7%
🇨🇦Canada
5.8%
🇩🇪Germany
4.4%
🇵🇭Philippines
3.9%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Ella+Mila

Is Ella+Mila a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ella+Mila is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Ella+Mila safe to buy from? Is it a scam?

Ella+Mila has a Trustpilot rating of 3.8/5 based on 2 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (48/100).

What is Ella+Mila's EcomScout rating and what does it mean?

Ella+Mila has an EcomScout rating of B+ (48/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Ella+Mila generate?

Ella+Mila receives approximately 560.0K visits per year with estimated monthly revenue of $12.7K - $25.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ella+Mila use?

We detected 6 Shopify apps on Ella+Mila, including Shop, Klaviyo: Email Marketing & SMS, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ella+Mila. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ella+Mila Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: B+

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