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Elvie homepage screenshot
63/100
EcomScout

Elvie receives an EcomScout Rating of S (63/100), ranking #3,034 out of 138,994 Shopify stores we track. This Accessories Retail store attracts 1.4M visits per year with estimated revenue of $60.4K - $140.9K/mo. It offers 63 products at an average price of $99.

Store descriptionThe official home of Elvie Trainer and Elvie Pump. We're pioneering female-first innovation in tech to improve the lives of women around the world. Learn more, direct from Elvie.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$60.4K - $140.9K/mo
Est. Traffic/mo
112.5K
Products
63
Top Market
US (31%)
Top Channel
Search (65%)
Trustpilot
3.5/5 (11,815)

Store Intelligence Summary

Traffic breakdown: Search 65%, Direct 26%, Social 3%, Mail 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $99 (range: $11 – $600). Mid-range pricing strategy.

Ad spend: Estimated $1.6K/mo in paid search ($18.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5 based on 11,815 reviews. Good standing with customers.

Top markets: US (31%), GB (14%), PH (8%).

Best-selling product: Breast Pump Sizing Kit ($24.99). Other top sellers include Colostrum Collection Kit, Willow Wave Valves Set (4-pack), Willow Wave Tubing.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$16.6M/mo
Total Stores
10,083
Avg Revenue
$2K/mo
Top 10% Threshold
$11K/mo

Competition Breakdown

34%
54%
9%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Accessories market generates $17M/month across 10,083 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 88% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Accessories stores earn $11K+/month
  • This store outperforms 86% of Accessories competitors
  • Belts shows highest opportunity with $2,360 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 135 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
54.8%
Pages/Visit
1.7
Avg. Time on Site
36s
Avg. Product Price
$99

Range: $11 - $600

Rating Breakdown

Business Quality80/100
Trustpilot80/100
Marketing Efficiency60/100
Revenue Performance59/100
Traffic Growth55/100

Traffic Sources

Search65.4%
Direct25.6%
Social2.7%
Mail1.8%
Referrals0.8%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$19K

Projected annually

Trustpilot Rating

3.5

11,815 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
30.6%
🇬🇧United Kingdom
13.6%
🇵🇭Philippines
8.2%
🇫🇷France
7.3%
🇨🇦Canada
5.0%

Analysis

Strengths

  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

elvieelvie pumpelvie strideelvie breast pumpelvie trainer

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

ShopBuy Button channel

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag ManagerMicrosoft Clarity

Reviews

Yotpo Reviews & UGCYotpo

Video

YouTube

Trending Accessories Products

Products gaining popularity in Accessories right now, based on Amazon & Google Trends data.

Mens Belt Leather Ratchet Belt - Customizable Fit, Effortless Style (35mm)

Mens Belt Leather Ratchet Belt - Customizable Fit, Effortless Style (35mm)

78
$12.72+13%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

66
$12.73+3%
Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

63
$36.99-33%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

62
$11.99+19%
See all trending Accessories products

Frequently Asked Questions About Elvie

Is Elvie a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Elvie is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Elvie safe to buy from? Is it a scam?

Elvie has a Trustpilot rating of 3.5/5 based on 11,815 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).

What is Elvie's EcomScout rating and what does it mean?

Elvie has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Elvie generate?

Elvie receives approximately 1.4M visits per year with estimated monthly revenue of $60.4K - $140.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Elvie use?

We detected 6 Shopify apps on Elvie, including Embed Any Social Media w/ Link, LiveChat: AI live chat by Text, Rebuy Personalization Engine and more. The store uses the "elvie-shopify/live" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Elvie. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Elvie Shopify store analysis • AccessoriesRetail • Unlikely Dropshipper • Rating: S

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