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EM Cosmetics homepage screenshot

EM Cosmetics

emcosmetics.com
54/100
EcomScout

EM Cosmetics receives an EcomScout Rating of A+ (54/100), ranking #35,846 out of 1,188,667 Shopify stores we track. This store attracts 289.0K visits per year with estimated revenue of $15.9K - $37.1K/mo..

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$15.9K - $37.1K/mo
Est. Traffic/mo
24.1K
Products
N/A
Top Market
US (53%)
Top Channel
organic (48%)
Trustpilot
2.8/5 (13)

Store Intelligence Summary

Traffic breakdown: organic 48%, direct 21%, paid 15%, social 8%.

Ad spend: Estimated $2.3K/mo in paid search ($27.2K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 2.8/5 based on 13 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (53%), VN (15%), GB (8%).

How is the EcomScout Rating calculated? The A+ grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.
Analyzing...
Bounce Rate
34.0%
Pages/Visit
2.6
Avg. Time on Site
54s

Rating Breakdown

Traffic Growth75/100
Business Quality65/100
Trustpilot50/100
Revenue Performance46/100
Marketing Efficiency39/100

Traffic Sources

organic48.3%
direct21.0%
paid14.8%
social7.5%
referral0.0%

Marketing & Ad Spend

Monthly Ad Spend

$2K

Google Ads estimate

Yearly Ad Budget

$27K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
il makiageEasy33K--
em cosmeticsEasy25K$0.60$51
beauty supply stores near me23K--
doe lashes13K--
emcosmeticsEasy10K$0.94$179

Trustpilot Rating

2.8

13 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
52.9%
🇻🇳Vietnam
14.7%
🇬🇧United Kingdom
8.0%
🇮🇳India
5.9%
🇨🇦Canada
5.2%

Analysis

Weaknesses

  • Product catalog quality is poor
  • Marketing efficiency and ROI need improvement

Recommendations

  • Enhance product descriptions, add more images, and expand catalog
  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Frequently Asked Questions About EM Cosmetics

Is EM Cosmetics a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, EM Cosmetics is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is EM Cosmetics safe to buy from? Is it a scam?

EM Cosmetics has a Trustpilot rating of 2.8/5 based on 13 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is A+ (54/100).

What is EM Cosmetics's EcomScout rating and what does it mean?

EM Cosmetics has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does EM Cosmetics generate?

EM Cosmetics receives approximately 289.0K visits per year with estimated monthly revenue of $15.9K - $37.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does EM Cosmetics use?

App detection data for EM Cosmetics is being updated.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Shopify store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against EM Cosmetics. Study their traffic sources, pricing strategy, best-selling products, and tech stack.Install our Chrome extension to spy on any Shopify store while browsing.

EM Cosmetics Shopify store analysis • RetailEcommerce • Unlikely Dropshipper • Rating: A+

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