Traffic breakdown: organic 35%, direct 23%, paid 12%, social 8%.
Product pricing: Average price of DKK 692 (range: DKK 99 – DKK 999) — ≈ $104 USD. Positioned in the premium segment.
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Customer trust: Trustpilot score 2.5/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.
Top markets: SE (50%), DK (50%).
Best-selling product: Lock Letters halskæde - alfabet - forgyldt (DKK 99). Other top sellers include MOM ring classic design - forgyldt, Tulle Skirt - tan / Camel, Daisy tyl skirt - black.
How is the EcomScout Rating calculated? The B+ grade (41/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.