Emma Hardie
emmahardie.comEmma Hardie receives an EcomScout Rating of B+ (50/100), ranking #51,533 out of 1,190,962 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 132.7K visits per year with estimated revenue of $10.8K - $21.0K/mo. It offers 58 products at an average price of £31.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 47%, direct 4%.
Product pricing: Average price of £31 (range: £8 – £60) — ≈ $40 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $213/mo in paid search ($2.6K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 4.2/5 based on 24 reviews. Good standing with customers.
Top markets: GB (49%), US (29%), IN (12%).
Best-selling product: Vit C Brilliance Cleansing Balm with Dual Action Cleansing Cloth 100g (£41.60). Other top sellers include Vitamin C Brightening Hydrogel Facial Mask, Moringa Cleansing Balm, Midas Touch Revitalising Cream.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
#1Vit C Brilliance Cleansing Balm with Dual Action Cleansing Cloth 100g
£41.60≈ $53
#2Vitamin C Brightening Hydrogel Facial Mask
£12≈ $15
#3Moringa Cleansing Balm
£60≈ $76
#4Midas Touch Revitalising Cream
£40≈ $51
#5Brilliance Facial Oil
£34.40≈ $44
#6Moringa Cleansing Balm
£14.40≈ $18
#7Moringa Cleansing Balm with Dual Action Cleansing Cloth
£22.40≈ $28
#8Moringa Cleansing Balm with Dual Action Cleansing Cloth
£41.60≈ $53
#9Protect and Prime SPF30
£41.60≈ $53
#10Dual Action Cleansing Cloths (3 Pack)
£16≈ $20
≈ $40 USD
Range: £8 - £60
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$213
Google Ads estimate
Yearly Ad Budget
$3K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| moringa cleansing balmEasy | 220 | - | - |
| emma hardie cleansing balmEasy | 135 | - | - |
| cleansing balm for oily skinEasy | 90 | - | - |
Trustpilot Rating
24 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash, Maximum Strength, Daily Acne-Fighting Face and Body Cleanser, Face Wash to Clear, Treat and Prevent Acne Pimples and Stubborn Breakouts, 5.5 Oz Tube
BIODANCE Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Face Mask, Pore Minimizing, Elasticity, Plumping, Travel Essentials & Self Care Gifts for Women, Korean Skin Care | 1.19oz(34g) x 4ea
eos Shea Better Body Lotion Vanilla Cashmere, 24-Hour Moisture Skin Care, Lightweight & Non-Greasy, Natural Shea, Vegan, Vanilla Body Lotion, 16 fl oz
Mighty Patch Hero Cosmetics Original Nighttime Acne Pimple Patches, 36 Ct | #1 Hydrocolloid Acne Patches, Shrinking Zits & Whiteheads in 1 Use, Spot Treatment, Pimple Stickers for Face
Frequently Asked Questions About Emma Hardie
Is Emma Hardie a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Emma Hardie is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Emma Hardie safe to buy from? Is it a scam?
Emma Hardie has a Trustpilot rating of 4.2/5 based on 24 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (50/100).
What is Emma Hardie's EcomScout rating and what does it mean?
Emma Hardie has an EcomScout rating of B+ (50/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Emma Hardie generate?
Emma Hardie receives approximately 132.7K visits per year with estimated monthly revenue of $10.8K - $21.0K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Emma Hardie use?
We detected 9 Shopify apps on Emma Hardie, including Shop, Klaviyo: Email Marketing & SMS, ReCharge Subscriptions and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Emma Hardie. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.