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Endless Pens

endlesspens.com
64/100
EcomScout

Endless Pens receives an EcomScout Rating of S (64/100), ranking #8,615 out of 1,110,172 Shopify stores we track. This Writing Instruments Office & Stationery store attracts 905.1K visits per year with estimated revenue of $74.4K - $173.5K/mo. It offers 1.9K products at an average price of $23.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$74.4K - $173.5K/mo
Est. Traffic/mo
75.4K
Products
1.9K
Top Market
US (76%)
Top Channel
direct (33%)
Trustpilot
3.2/5 (4)

Store Intelligence Summary

Traffic breakdown: direct 33%, organic 29%, social 7%, referral 6%.

Product pricing: Average price of $23 (range: $3 – $208). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $204/mo in paid search ($2.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.2/5 based on 4 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (76%), CA (2%), VN (2%).

Best-selling product: LAMY Fountain Pen - 2000 Black Makrolon ($208). Other top sellers include LAMY Ink Cartridge (5-Pack) - T10, Sailor Ink Bottle (20ml) - Shikiori, Waterman Ink Bottle (50ml).

How is the EcomScout Rating calculated? The S grade (64/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Writing Instruments Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.3M/mo
Total Stores
171
Avg Revenue
$8K/mo
Top 10% Threshold
$123K/mo

Competition Breakdown

22%
35%
23%
9%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Writing Instruments market generates $1M/month across 171 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Writing Instruments stores earn $123K+/month
  • This store outperforms 94% of Writing Instruments competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
36.5%
Pages/Visit
6.7
Avg. Time on Site
1m 30s
Avg. Product Price
$23

Range: $3 - $208

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance63/100
Marketing Efficiency50/100
Trustpilot45/100

Traffic Sources

direct32.8%
organic28.6%
social6.6%
referral6.0%
paid4.5%

Marketing & Ad Spend

Monthly Ad Spend

$204

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
endlesspensEasy900--
parker pen coupon70$1.66-
endless pens discount codeEasy70--
lamy safari fountain pen petrol blue50$0.22-
opus 88 pen44--

Trustpilot Rating

3.2

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
75.7%
🇨🇦Canada
2.5%
🇻🇳Vietnam
2.1%
🇧🇷Brazil
1.8%
🇮🇳India
1.6%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

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Frequently Asked Questions About Endless Pens

Is Endless Pens a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Endless Pens is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Endless Pens safe to buy from? Is it a scam?

Endless Pens has a Trustpilot rating of 3.2/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (64/100).

What is Endless Pens's EcomScout rating and what does it mean?

Endless Pens has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Endless Pens generate?

Endless Pens receives approximately 905.1K visits per year with estimated monthly revenue of $74.4K - $173.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Endless Pens use?

We detected 8 Shopify apps on Endless Pens, including Yotpo Reviews & UGC, Shop, Tidio Live Chat and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Writing Instruments store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Endless Pens. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Writing Instruments store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Endless Pens Shopify store analysis • Writing InstrumentsOffice & Stationery • Unlikely Dropshipper • Rating: S

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