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Engel Coolers

engelcoolers.com
60/100
EcomScout

Engel Coolers receives an EcomScout Rating of S (60/100), ranking #18,130 out of 1,125,961 Shopify stores we track. This Specialty Foods Food & Beverage store attracts 859.6K visits per year with estimated revenue of $110.9K - $221.7K/mo. It offers 177 products at an average price of $59.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$110.9K - $221.7K/mo
Est. Traffic/mo
71.6K
Products
177
Top Market
US (79%)
Top Channel
organic (53%)
Trustpilot
2.8/5 (3)

Store Intelligence Summary

Traffic breakdown: organic 53%, direct 16%, paid 11%, referral 10%.

Product pricing: Average price of $59 (range: $1 – $240). Mid-range pricing strategy.

Customer trust: Trustpilot score 2.8/5 based on 3 reviews. Mixed reviews — potential service or quality concerns.

Top markets: US (79%), CA (9%), AU (3%).

Best-selling product: ENGEL 60QT UltraLite Injection-Molded Cooler With Wire Basket and Divider ($239.99). Other top sellers include Simply Insurance, Engel 19 Quart Drybox/Cooler, Engel 13 Quart Drybox/Cooler.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Specialty Foods Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$40.1M/mo
Total Stores
13,086
Avg Revenue
$3K/mo
Top 10% Threshold
$54K/mo

Competition Breakdown

31%
38%
20%
5%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Specialty Foods market generates $40M/month across 13,086 stores
  • 6% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Specialty Foods stores earn $54K+/month
  • This store outperforms 94% of Specialty Foods competitors
  • Low average order value ($0) — consider bundling or upsells
  • 781 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
41.8%
Pages/Visit
3.8
Avg. Time on Site
1m 21s
Avg. Product Price
$59

Range: $1 - $240

Rating Breakdown

Traffic Growth85/100
Business Quality80/100
Revenue Performance63/100
Trustpilot45/100

Traffic Sources

organic53.0%
direct16.0%
paid10.5%
referral9.7%
social3.4%

Trustpilot Rating

2.8

3 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
79.4%
🇨🇦Canada
8.9%
🇦🇺Australia
3.5%
🇮🇳India
2.9%
🇬🇧United Kingdom
2.2%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Engel Coolers

Is Engel Coolers a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Engel Coolers is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Engel Coolers safe to buy from? Is it a scam?

Engel Coolers has a Trustpilot rating of 2.8/5 based on 3 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).

What is Engel Coolers's EcomScout rating and what does it mean?

Engel Coolers has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Engel Coolers generate?

Engel Coolers receives approximately 859.6K visits per year with estimated monthly revenue of $110.9K - $221.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Engel Coolers use?

We detected 18 Shopify apps on Engel Coolers, including Shop, Yotpo Reviews & UGC, Tidio Live Chat and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Specialty Foods store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Engel Coolers. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Specialty Foods store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Engel Coolers Shopify store analysis • Specialty FoodsFood & Beverage • Unlikely Dropshipper • Rating: S

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