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enl.co.nz

enl.co.nz

ENL (Electronic Navigation Limited) is NZ’s premier marine electronics company. With 75yrs experience we develop solutions for seabed surveying, mapping, defence, superyachts, commercial fishing and workboats. Manufacturer of WASSP Multibeam, subsidiary of FURUNO and exclusive distributor of world-leading brands.

32/100
EcomScout Rating
Rank #30,898 of 125,892
Products
184
Category Rank
N/A

Wholesale Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$6.9M/mo
Total Stores
610
Avg Revenue
$11K/mo
Top 10% Threshold
$162K/mo

Competition Breakdown

39%
29%
9%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wholesale market generates $7M/month across 610 stores
  • 14% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Wholesale stores earn $162K+/month
  • This store outperforms 93% of Wholesale competitors
  • Low average order value ($0) — consider bundling or upsells
  • 87 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.0%
Pages/Visit
1.7
Avg. Time on Site
33s
Avg. Product Price
$1131

Range: $37 - $5243

Rating Breakdown

Business Quality100/100
Revenue Performance35/100
Traffic Growth30/100
Marketing Efficiency7/100

Traffic Sources

Search45.7%
Direct35.9%
Social8.2%
Referrals7.8%
Paid Referrals2.4%
Mail0.1%

Top Countries

🇳🇿New Zealand
100.0%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

starlink marinefm8900 "30w"vhf sets nzvhf telephone nzpg 700

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

Shop

CDN

AWS CloudFrontCloudflarecdnjs

Marketing

UpPromote Affiliate Marketing

Payment

Shopify Payments

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

Gaoye Transparent, Clear Blue Light Glasses for Computer & Gaming - Anti UV Ray Lenses, Scratch-Resistant & Comfort Fit

72
$5.99-6%
livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

livho High Tech Blue Light Glasses - Advanced Blue Light Blocking Computer Glasses - Screen Fatigue & UV Protection

72
$16.99+7%
IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

68
$24.99+23%
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Frequently Asked Questions About enl.co.nz

Is enl.co.nz a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, enl.co.nz is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is enl.co.nz safe to buy from? Is it a scam?

We don't have Trustpilot review data for enl.co.nz. However, our EcomScout rating is B (32/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is enl.co.nz's EcomScout rating and what does it mean?

enl.co.nz has an EcomScout rating of B (32/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does enl.co.nz generate?

enl.co.nz receives approximately 23.1K visits per year with estimated monthly revenue of $6.7K - $15.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does enl.co.nz use?

We detected 10 Shopify apps on enl.co.nz, including Omega for your TikTok pixel, Q:B2B Wholesale Solution, Floatify: Social & CTA Buttons and more. The store uses the "Minimal Theme E-Com Enabled" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wholesale store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against enl.co.nz. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wholesale store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

enl.co.nz Shopify store analysis • WholesaleB2B • Unlikely Dropshipper • Rating: B

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