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L'Erbolario

erbolario.com
68/100
EcomScout

L'Erbolario receives an EcomScout Rating of S (68/100), ranking #3,704 out of 939,340 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 4.9M visits per year with estimated revenue of $215.9K - $419.9K/mo. It offers 1.0K products at an average price of €20.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$215.9K - $419.9K/mo
Est. Traffic/mo
407.6K
Products
1.0K
Top Market
IT (91%)
Top Channel
organic (36%)
Trustpilot
3.1/5 (198)

Store Intelligence Summary

Traffic breakdown: organic 36%, paid 30%, direct 15%, social 2%.

Product pricing: Average price of €20 (range: €7 – €46) — ≈ $22 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $5/mo in paid search ($60/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.1/5 based on 198 reviews. Mixed reviews — potential service or quality concerns.

Top markets: IT (91%), US (3%), DE (1%).

Best-selling product: Shampoo Purificante alla Menta e alla Vitamina E (€13.50). Other top sellers include Profumo Osmanthus, Risposta Perfezione Altafitocosmesi, Crema Modella Ricci Ultra definizione Capelli Mossi & Ricci.

How is the EcomScout Rating calculated? The S grade (68/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Cosmetics Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$2.1M/mo
Total Stores
1,415
Avg Revenue
$1K/mo
Top 10% Threshold
$29K/mo

Competition Breakdown

43%
35%
14%
4%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Cosmetics market generates $2M/month across 1,415 stores
  • 4% are enterprise stores (>$100K/mo) — achievable market
  • 78% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Cosmetics stores earn $29K+/month
  • This store outperforms 95% of Cosmetics competitors
  • Low average order value ($0) — consider bundling or upsells
  • 60 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
42.1%
Pages/Visit
3.7
Avg. Time on Site
2m 35s
Avg. Product Price
€20

≈ $22 USD

Range: €7 - €46

Rating Breakdown

Traffic Growth90/100
Business Quality80/100
Revenue Performance69/100
Trustpilot60/100
Marketing Efficiency22/100

Traffic Sources

organic36.0%
paid30.1%
direct14.6%
social1.6%
referral1.5%

Marketing & Ad Spend

Monthly Ad Spend

$5

Google Ads estimate

Yearly Ad Budget

$60

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
erbolario italia55--

Trustpilot Rating

3.1

198 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
91.2%
🇺🇸United States
3.1%
🇩🇪Germany
0.9%
🇬🇧United Kingdom
0.8%
🇫🇷France
0.8%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

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Frequently Asked Questions About L'Erbolario

Is L'Erbolario a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, L'Erbolario is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is L'Erbolario safe to buy from? Is it a scam?

L'Erbolario has a Trustpilot rating of 3.1/5 based on 198 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (68/100).

What is L'Erbolario's EcomScout rating and what does it mean?

L'Erbolario has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does L'Erbolario generate?

L'Erbolario receives approximately 4.9M visits per year with estimated monthly revenue of $215.9K - $419.9K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does L'Erbolario use?

We detected 10 Shopify apps on L'Erbolario, including Shop, GemPages Landing Page Builder, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Cosmetics store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against L'Erbolario. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

L'Erbolario Shopify store analysis • CosmeticsBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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