essence makeup
essencemakeup.comessence makeup receives an EcomScout Rating of S (60/100), ranking #9,464 out of 787,617 Shopify stores we track. This Cosmetics Beauty & Personal Care store attracts 3.2M visits per year with estimated revenue of $29.4K - $57.1K/mo. It offers 229 products at an average price of $5.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 42%, direct 32%, paid 10%, social 5%.
Product pricing: Average price of $5 (range: $2 – $7). Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $8.4K/mo in paid search ($100.9K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 2.3/5 based on 9 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (65%), CA (9%), IN (2%).
Best-selling product: lash princess false lash mascara ($4.99). Other top sellers include lash princess false lash effect mascara waterproof, extreme shine lipgloss, JUICY BOMB glossy butter balm.
Cosmetics Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Cosmetics market generates $2M/month across 1,045 stores
- •4% are enterprise stores (>$100K/mo) — achievable market
- •78% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Cosmetics stores earn $30K+/month
- •This store outperforms 95% of Cosmetics competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Cosmetics
Best Selling Products
#1lash princess false lash mascara
$4.99
#2lash princess false lash effect mascara waterproof
$4.99
#3extreme shine lipgloss
$3.99
#4JUICY BOMB glossy butter balm
$4.99
#5make me brow eyebrow gel mascara
$3.99
#6META GLOW MULTI-REFLECTIVE LIPGLOSS
$4.99
#7volume booster lash primer
$4.99
#8long lasting eye pencil
$2.99
#9i love extreme crazy volume mascara
$4.99
#10What A Tint! Lip & Cheek Tint
$4.99
Range: $2 - $7
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$8K
Google Ads estimate
Yearly Ad Budget
$101K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| essenceEasy | 80K | $1.85 | $3.5K |
| essence makeupEasy | 4K | - | - |
| essence cosmeticsEasy | 3K | $0.56 | $155 |
| essences | 3K | $0.92 | $149 |
| essence mascaraEasy | 2K | - | - |
Trustpilot Rating
9 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (7)
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Frequently Asked Questions About essence makeup
Is essence makeup a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, essence makeup is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is essence makeup safe to buy from? Is it a scam?
essence makeup has a Trustpilot rating of 2.3/5 based on 9 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (60/100).
What is essence makeup's EcomScout rating and what does it mean?
essence makeup has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does essence makeup generate?
essence makeup receives approximately 3.2M visits per year with estimated monthly revenue of $29.4K - $57.1K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does essence makeup use?
We detected 7 Shopify apps on essence makeup, including Shop, Back in Stock, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Cosmetics store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against essence makeup. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Cosmetics store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.