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Ethical Nutrition

ethical-nutrition.com
58/100
EcomScout

Ethical Nutrition receives an EcomScout Rating of A+ (58/100), ranking #5,167 out of 138,838 Shopify stores we track. This Wellness Healthcare store attracts 469.6K visits per year with estimated revenue of $27.3K - $63.6K/mo. It offers 39 products at an average price of $34.

Store descriptionEthical Nutrition help people feel amazing with clean, effective supplements that protect our planet. Free from additives, allergens and palm oil. Packed full of natural, effective nutrients. 100% vegan, UK-made and family owned.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$27.3K - $63.6K/mo
Est. Traffic/mo
39.1K
Products
39
Top Market
US (30%)
Top Channel
Search (72%)
Trustpilot
4.9/5 (2,669)

Store Intelligence Summary

Traffic breakdown: Search 72%, Direct 21%, Social 5%, Mail 2%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $34 (range: $10 – $119). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $194/mo in paid search ($2.3K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.9/5 based on 2,669 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (30%), GB (24%), IN (10%).

Best-selling product: Magnesium Taurate ($17.99). Other top sellers include Turmeric Curcumin, Ethical Multivitamin, Omega 3.

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Wellness Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$53.7M/mo
Total Stores
2,077
Avg Revenue
$26K/mo
Top 10% Threshold
$263K/mo

Competition Breakdown

25%
27%
13%
26%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Wellness market generates $54M/month across 2,077 stores
  • 26% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Wellness stores earn $263K+/month
  • This store outperforms 90% of Wellness competitors
  • Low average order value ($0) — consider bundling or upsells
  • 541 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
56.7%
Pages/Visit
1.7
Avg. Time on Site
38s
Avg. Product Price
$34

Range: $10 - $119

Rating Breakdown

Trustpilot100/100
Business Quality76/100
Revenue Performance49/100
Traffic Growth45/100
Marketing Efficiency43/100

Traffic Sources

Search72.4%
Direct21.1%
Social5.0%
Mail1.5%

Marketing & Ad Spend

Monthly Ad Spend

$194

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
best digestive enzymesEasy2K$0.22$19
akkermansia muciniphila supplement ukEasy630$1.99-
omega 3 vegan supplementEasy135--
vitamin b12 liquid methylcobalaminEasy55$1.40-
methylcobalamin injection buy online ukEasy40--

Trustpilot Rating

4.9

2,669 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
30.1%
🇬🇧United Kingdom
23.8%
🇮🇳India
10.3%
🇻🇳Vietnam
7.6%
🇨🇦Canada
6.3%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Recommendations

  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

magnesium taurateethical nutritioniron bisglycinatedifference between chelated magnesium and magnesium glycinatezinc picolinate benefits

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

Reviews

TrustpilotTrustpilotLoox Photo Reviews

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google AnalyticsGoogle Tag ManagerSegmentMicrosoft Clarity

Store Design

PageFly Landing Page Builder

Trending Wellness Products

Products gaining popularity in Wellness right now, based on Amazon & Google Trends data.

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

Nature’s Bounty Zinc 50mg, Immune Support & Antioxidant Supplement, Promotes Skin Health, 1 Caplet Per Day, Gluten Free, 250 Vegetarian Caplets

70
$8.68+7%
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser, Aromatherapy, Soap and Candle Making, Lavender Essential Oil, Lavender Oil, 4 Fl Oz

69
$9.99+21%
Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

Lagunamoon Essential Oils Aromatherapy Set - 6 Oils for Diffusers, Home Care, Candle Making Scents, Fragrance, Humidifiers, Gifts - Peppermint, Tea Tree, Lavender, Eucalyptus, Orange (10mL)

69
$9.95+24%
Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

Nature's Bounty Magnesium 500 mg Tablets, High Potency Magnesium Supplement for Bone & Muscle Health, Whole Body Support, 200 Count (Pack of 1)

68
$7.47+7%
See all trending Wellness products

Frequently Asked Questions About Ethical Nutrition

Is Ethical Nutrition a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Ethical Nutrition is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Ethical Nutrition safe to buy from? Is it a scam?

Ethical Nutrition has a Trustpilot rating of 4.9/5 based on 2,669 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (58/100).

What is Ethical Nutrition's EcomScout rating and what does it mean?

Ethical Nutrition has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Ethical Nutrition generate?

Ethical Nutrition receives approximately 469.6K visits per year with estimated monthly revenue of $27.3K - $63.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Ethical Nutrition use?

We detected 1 Shopify apps on Ethical Nutrition, including PageFly Landing Page Builder. The store uses the "Impulse Theme Live Optimised 27.02.2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Wellness store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Ethical Nutrition. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Wellness store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Ethical Nutrition Shopify store analysis • WellnessHealthcare • Likely Dropshipper • Rating: A+

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