eu.icebreaker.com
eu.icebreaker.comeu.icebreaker.com receives an EcomScout Rating of S (63/100), ranking #3,024 out of 138,761 Shopify stores we track. This Apparel Retail store attracts 2.0M visits per year with estimated revenue of $502.8K - $1.2M/mo. It offers 1.5K products at an average price of $67.
Store descriptionicebreaker merino wool makes you feel and perform naturally better, by keeping you always cool, fresh and comfortable.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 62%, Direct 22%, Mail 6%, Referrals 5%. This indicates a content-driven organic growth strategy.
Product pricing: Average price of $67. Mid-range pricing strategy.
Ad spend: Estimated $48.9K/mo in paid search ($586.3K/yr). Moderate paid strategy supplementing organic growth.
Top markets: DE (20%), GB (17%), FR (16%).
Best-selling product: 150 Ace T-Shirt ($95.00). Other top sellers include Elevation Stretch 5" Shorts, Elevation Stretch 5" Shorts, Twill Shirt Jacket.
Apparel Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Apparel market generates $50M/month across 32,395 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •89% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Apparel stores earn $10K+/month
- •This store outperforms 85% of Apparel competitors
- •Jackets shows highest opportunity with $1,967 median revenue and medium competition
- •High average order value ($196) suggests premium positioning works well
- •437 enterprise stores (>$100K/mo) proves scalability in this market
Best Selling Products
Range: $0 - $342
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$49K
Google Ads estimate
Yearly Ad Budget
$586K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| socksEasy | 84K | $1.13 | $74.2K |
| underwear | 34K | $1.40 | $81.0K |
| icebreaker | 32K | $0.44 | $2.1K |
| eddiebauerEasy | 26K | $0.10 | $625 |
| mens underwear | 19K | $1.66 | $41.3K |
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Weaknesses
- Trustpilot rating and review volume need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Pixboost Hero Banner0Video
A/B Testing
E-commerce Platform
ShopifyAnalytics
Google Analytics
Google Tag ManagerProduct Badges
Reviews
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Frequently Asked Questions About eu.icebreaker.com
Is eu.icebreaker.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, eu.icebreaker.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is eu.icebreaker.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for eu.icebreaker.com. However, our EcomScout rating is S (63/100).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is eu.icebreaker.com's EcomScout rating and what does it mean?
eu.icebreaker.com has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does eu.icebreaker.com generate?
eu.icebreaker.com receives approximately 2.0M visits per year with estimated monthly revenue of $502.8K - $1.2M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does eu.icebreaker.com use?
We detected 1 Shopify apps on eu.icebreaker.com, including Pixboost Hero Banner. The store uses the "Icebreaker_emea_production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Apparel store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against eu.icebreaker.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.