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Fable England homepage screenshot

Fable England

fableengland.com
73/100
EcomScout

Fable England receives an EcomScout Rating of S (73/100), ranking #409 out of 138,838 Shopify stores we track. This Jewelry Retail store attracts 5.0M visits per year with estimated revenue of $457.4K - $1.1M/mo. It offers 557 products at an average price of $37.

Store descriptionFable England weaves narratives into prints & hand-painted jewellery. Discover our enchanting collection inspired by British literature & nature's allure, including enamel jewellery, vegan leather handbags, scarves & accessories. Crafted with infinite love for nature.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$457.4K - $1.1M/mo
Est. Traffic/mo
419.0K
Products
557
Top Market
US (35%)
Top Channel
Search (52%)
Trustpilot
4.6/5 (7,277)

Store Intelligence Summary

Traffic breakdown: Search 52%, Direct 26%, Social 9%, Mail 6%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $37 (range: $5 – $90). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $202/mo in paid search ($2.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.6/5 based on 7,277 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (35%), GB (24%), FR (7%).

Best-selling product: Cosy Bunny Stud Earrings ($30.00). Other top sellers include Green Fawn & Snail Embroidered Top Handle Saddle Bag, Enamel Rabbit Brooch, Enamel Rabbit Short Necklace.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Jewelry Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$25.5M/mo
Total Stores
16,298
Avg Revenue
$2K/mo
Top 10% Threshold
$8K/mo

Competition Breakdown

35%
57%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Jewelry market generates $26M/month across 16,298 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Jewelry stores earn $8K+/month
  • This store outperforms 80% of Jewelry competitors
  • Earrings shows highest opportunity with $1,579 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 149 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
39.8%
Pages/Visit
5.3
Avg. Time on Site
2m 1s
Avg. Product Price
$37

Range: $5 - $90

Rating Breakdown

Trustpilot100/100
Revenue Performance76/100
Business Quality76/100
Traffic Growth65/100
Marketing Efficiency43/100

Traffic Sources

Search52.4%
Direct25.8%
Social8.8%
Mail5.5%
Referrals2.1%
Paid Referrals1.2%

Marketing & Ad Spend

Monthly Ad Spend

$202

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Trustpilot Rating

4.6

7,277 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
35.5%
🇬🇧United Kingdom
23.9%
🇫🇷France
7.3%
🇮🇹Italy
3.2%
🇩🇪Germany
3.0%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Shopify Theme

Detecting theme...

Top Keywords

fable englandfablesilk scarffable jewellerylocket

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

Reviews

Yotpo Reviews & UGCYotpoTrustpilotTrustpilot

E-commerce Platform

Shopify

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Sales Channels

Shop

Payment

Shopify Payments

Trending Jewelry Products

Products gaining popularity in Jewelry right now, based on Amazon & Google Trends data.

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

Gold Stackable Rings Set for Women, Gold Plated Chunky Crystal Finger Midi Stacking Rings, Dainty Statement Thumb Knuckle Rings Pack for Gift, Multiple Sizes Jewelry

99
$7.97+9900%
Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

Elisa Pendant Necklace for Women, Fashion Jewelry, 14k Gold-Plated

90
$45.08+64%
24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

24-60 Pcs Gold Stackable Rings for Women, Knuckle Rings Chunky Gold Ring Set Dainty Stacking Cute Rings, Multiple Sizes Cute Jewelry Set Gift

79
$6.96+53%
Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday

Gold Bracelets Set for Women Non Tarnish, Waterproof 14K Gold Plated Sterling Silver Chunky Cuff Bracelet Stackable Gold Bangles Bracelet for Women Trendy Fashion Accessories Tie Knot Cuban Rope Paperclip Beaded Bracelet Stack Jewelry Mothers Day Gifts for Mom Birthday

65
$14.98+44%
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Frequently Asked Questions About Fable England

Is Fable England a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fable England is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Fable England safe to buy from? Is it a scam?

Fable England has a Trustpilot rating of 4.6/5 based on 7,277 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (73/100).

What is Fable England's EcomScout rating and what does it mean?

Fable England has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fable England generate?

Fable England receives approximately 5.0M visits per year with estimated monthly revenue of $457.4K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fable England use?

We detected 2 Shopify apps on Fable England, including Advanced Predictive Search, Klaviyo Reviews. The store uses the "Made by Field — Production -- GWP 7 April" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Jewelry store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fable England. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Jewelry store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fable England Shopify store analysis • JewelryRetail • Likely Dropshipper • Rating: S

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