facetheory.com
facetheory.comfacetheory.com receives an EcomScout Rating of A+ (54/100), ranking #13,526 out of 483,148 Shopify stores we track. This Skincare Beauty & Personal Care store attracts 3.0M visits per year with estimated revenue of $174.7K - $436.8K/mo. It offers 72 products at an average price of £17.
Store descriptionAffordable, vegan, science-backed skincare that meets real needs with real results
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: SearchOrganic 25%, Direct 20%, DisplayAds 19%, SearchPaid 18%.
Product pricing: Average price of £17 (range: £13 – £25) — ≈ $22 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $26/mo in paid search ($312/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: GB (53%), US (11%), FR (8%).
Best-selling product: Glow-C Daily Moisturiser SPF 30 (£21). Other top sellers include Glow-C Vitamin C Cream Cleanser, ClariCleanse AHA & BHA Exfoliating Cleanser, Peptide Firming Night Cream.
Skincare Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Skincare market generates $10M/month across 7,392 stores
- •1% are enterprise stores (>$100K/mo) — achievable market
- •90% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Skincare stores earn $11K+/month
- •This store outperforms 89% of Skincare competitors
- •Cleansers shows highest opportunity with $1,540 median revenue and medium competition
- •High average order value ($183) suggests premium positioning works well
- •102 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Skincare
Best Selling Products
≈ $22 USD
Range: £13 - £25
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$26
Google Ads estimate
Yearly Ad Budget
$312
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| face theory skin care | 180 | - | - |
| absolute organic moisturizing day cream | 165 | $0.62 | - |
| retin-c vitamin scar treatment oil o9 | 135 | - | - |
| facetheoryEasy | 110 | - | - |
| face theory azelaic acid | 90 | - | - |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifySales Channels
Email Marketing
Payment
Shopify PaymentsAnalytics
Google Tag Manager
Google AnalyticsReviews
Similar Stores
View all →Trending Skincare Products
Products gaining popularity in Skincare right now, based on Amazon & Google Trends data.
Blue Lizard Sensitive Mineral SPF 50 Sunscreen Lotion, 100% Mineral Sunscreen, UVA/UVB Protection, Infused with organic Aloe Vera, Soothes and Hydrates, 5 fl oz
medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid, 0.45% BHA Salicylic Acid | Ideal for All, Korean Skin Care, 70 Pads (1 Pack)
Banana Boat Sport Ultra SPF 50 Sunscreen Spray | Banana Boat Sunscreen Spray SPF 50, Water Resistant, Oxybenzone Free, Sunblock, 6oz each Twin Pack
CeraVe Moisturizing Cream, Body and Face Moisturizer for Dry Skin, Body Cream with Hyaluronic Acid and Ceramides, Daily Moisturizer, Oil-Free, Fragrance Free, Non-Comedogenic, 19 Ounce
Frequently Asked Questions About facetheory.com
Is facetheory.com a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, facetheory.com is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is facetheory.com safe to buy from? Is it a scam?
We don't have Trustpilot review data for facetheory.com. However, our EcomScout rating is A+ (54/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is facetheory.com's EcomScout rating and what does it mean?
facetheory.com has an EcomScout rating of A+ (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does facetheory.com generate?
facetheory.com receives approximately 3.0M visits per year with estimated monthly revenue of $174.7K - $436.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does facetheory.com use?
We detected 1 Shopify apps on facetheory.com, including Klaviyo Reviews. The store uses the "Facetheory (Commerce-UI Theme)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Skincare store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against facetheory.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Skincare store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.