Factory Direct Filters
factorydirectfilters.comFactory Direct Filters receives an EcomScout Rating of S (71/100), ranking #2,536 out of 1,056,175 Shopify stores we track. This HVAC & Air Quality Home & Garden store attracts 202.2K visits per year with estimated revenue of $34.6K - $76.2K/mo. It offers 1.0K products at an average price of $173.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 38%, organic 25%, direct 13%, referral 1%.
Product pricing: Average price of $173 (range: $55 – $634). Positioned in the premium segment.
Ad spend: Estimated $33.0K/mo in paid search ($395.9K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.6/5 based on 1,708 reviews. Excellent reputation — customers rate this store highly.
Top markets: US (95%), CA (4%), IN (1%).
Best-selling product: 20x20x5 - Electro Air Deep Pleat Air Filter by Aerostar ($209.76). Other top sellers include 20x20x5 - Comfort Plus Deep Pleat Air Filter by Aerostar, 16x20x5 - Comfort Plus Deep Pleat Air Filter by Aerostar, 21x26x5 - American Standard Deep Pleat Air Filter by Aerostar.
HVAC & Air Quality Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The HVAC & Air Quality market generates $0M/month across 7 stores
- •72% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of HVAC & Air Quality stores earn $77K+/month
- •This store outperforms 99% of HVAC & Air Quality competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in HVAC & Air Quality
Best Selling Products
#1Aerostar MERV 11 Collapsible Replacement Filter Aprilaire 201 20x25x6 Compatible with Aprilaire 2200 2250, Space Gard 2200 Air Cleaner Purifier and Lennox PMAC-20C X0445, Compare to Part #201 (2 Pack)
$58.18
20x20x5 - Electro Air Deep Pleat Air Filter by Aerostar
$209.76
20x20x5 - Comfort Plus Deep Pleat Air Filter by Aerostar
$195.72
16x20x5 - Comfort Plus Deep Pleat Air Filter by Aerostar
$167.82
21x26x5 - American Standard Deep Pleat Air Filter by Aerostar
$229.62
21x27x5 - American Standard Deep Pleat Air Filter by Aerostar
$199.92
16x25x5 - Airkontrol Deep Pleat Air Filter by Aerostar
$171.18
16x21x5 Whole House Air Filter for Comfort Plus FR1000
$78.52
21x23x5 - American Standard Deep Pleat Air Filter by Aerostar
$228.30
16x21x5 Whole House Air Filter for Emerson F811-0398
$84.84
Range: $55 - $634
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$33K
Google Ads estimate
Yearly Ad Budget
$396K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| air filter | 20K | $2.42 | $116.5K |
| merv ratingEasy | 12K | $2.19 | $32 |
| filters | 12K | $0.73 | $6.8K |
| air filters | 10K | $2.59 | $86.7K |
| furnace filters | 9K | $2.73 | $20.8K |
Trustpilot Rating
1,708 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
- Excellent Trustpilot rating and review volume
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →
TrustpilotSimilar Stores
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Frequently Asked Questions About Factory Direct Filters
Is Factory Direct Filters a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Factory Direct Filters is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Factory Direct Filters safe to buy from? Is it a scam?
Factory Direct Filters has a Trustpilot rating of 4.6/5 based on 1,708 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (71/100).
What is Factory Direct Filters's EcomScout rating and what does it mean?
Factory Direct Filters has an EcomScout rating of S (71/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Factory Direct Filters generate?
Factory Direct Filters receives approximately 202.2K visits per year with estimated monthly revenue of $34.6K - $76.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Factory Direct Filters use?
We detected 8 Shopify apps on Factory Direct Filters, including Shop, Trustpilot, Yotpo Reviews & UGC and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this HVAC & Air Quality store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Factory Direct Filters. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a HVAC & Air Quality store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.