Back to Stores
Father Sons homepage screenshot
58/100
EcomScout

Father Sons receives an EcomScout Rating of A+ (58/100), ranking #9,146 out of 481,811 Shopify stores we track. This Apparel Retail store attracts 996.8K visits per year with estimated revenue of $111.2K - $259.6K/mo. It offers 250 products at an average price of $39.

Store descriptionFather Sons is a London based fashion brand supplying formal designer wear specialising in Men's shirts. We cater specifically for the gym goer seeking muscle fitted clothing. 'Designed by a Father, run by the Sons.'

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$111.2K - $259.6K/mo
Est. Traffic/mo
83.1K
Products
250
Top Market
US (42%)
Top Channel
Search (47%)
Trustpilot
4.1/5 (321)

Store Intelligence Summary

Traffic breakdown: Search 47%, Direct 35%, Social 10%, Mail 4%. This indicates a content-driven organic growth strategy.

Product pricing: Average price of $39. Budget-friendly positioning targeting volume sales.

Customer trust: Trustpilot score 4.1/5 based on 321 reviews. Good standing with customers.

Top markets: US (42%), GB (20%), CA (8%).

Best-selling product: Navy / Gold Viscose Crochet Knitted Vest - FSJ168 (PRE ORDER 29TH JUNE) ($49.99). Other top sellers include Bluebell / Silver Viscose Crochet Knitted Vest - FSJ166 (PRE ORDER 29TH JUNE), Sage / Silver Viscose Crochet Knitted Vest - FSJ167 (PRE ORDER 29TH JUNE), White / Silver Viscose Crochet Knitted Vest - FSJ165 (PRE ORDER 29TH JUNE).

How is the EcomScout Rating calculated? The A+ grade (58/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.1%
Pages/Visit
6.4
Avg. Time on Site
2m 3s
Avg. Product Price
$39

Range: $0 - $90

Rating Breakdown

Trustpilot80/100
Business Quality76/100
Revenue Performance61/100
Traffic Growth50/100
Marketing Efficiency21/100

Traffic Sources

Search47.4%
Direct35.3%
Social10.5%
Mail3.6%
Referrals2.9%

Trustpilot Rating

4.1

321 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
42.3%
🇬🇧United Kingdom
20.1%
🇨🇦Canada
8.1%
🇫🇷France
4.6%
🇦🇺Australia
4.1%

Analysis

Strengths

  • Excellent Trustpilot rating and review volume

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

father sonsfather and sonsfathersonsfather and son clothingfather and sons clothing

Tech Stack & Apps

Browse All Apps →

E-commerce Platform

Shopify

Sales Channels

Shop

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyoOmnisendOmnisend

Reviews

TrustpilotTrustpilot

Payment

Shopify PaymentsPayPal

Product Recommendations

Frequently Bought Together

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

100
$18.89+257%
Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

99
$17.98+96%
Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

Women's Sexy Sleeveless Square Neck Adjustable Straps Bow Tie A-line Mini Party Club Dress

99
$38.99+144%
Men's Crew T-Shirts, Multipack, Style G1100

Men's Crew T-Shirts, Multipack, Style G1100

99
$18.89+257%
See all trending Apparel products

Frequently Asked Questions About Father Sons

Is Father Sons a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Father Sons is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Father Sons safe to buy from? Is it a scam?

Father Sons has a Trustpilot rating of 4.1/5 based on 321 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is A+ (58/100).

What is Father Sons's EcomScout rating and what does it mean?

Father Sons has an EcomScout rating of A+ (58/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Father Sons generate?

Father Sons receives approximately 996.8K visits per year with estimated monthly revenue of $111.2K - $259.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Father Sons use?

We detected 2 Shopify apps on Father Sons, including Advanced Predictive Search, EZ Sidebar Menu+Sidebar Filter.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Father Sons. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Father Sons Shopify store analysis • ApparelRetail • Likely Dropshipper • Rating: A+

Last updated: