Traffic breakdown: organic 32%, direct 23%, social 10%, paid 8%.
Product pricing: Average price of $95 (range: $16 – $120). Mid-range pricing strategy.
0
Top markets: US (100%).
Best-selling product: Set of 3 Tranquility Embroidery Kits ($46.50). Other top sellers include Funky Floral Zippered Bag, Amethyst Geode Embroidery Kit, 3 Little Crabs Embroidery Kit.
How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.