Product pricing: Average price of ₹3,779 (range: ₹518 – ₹14,167) — ≈ $45 USD. Mid-range pricing strategy.
Ad spend: Estimated $2/mo in paid search ($24/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: IN (57%), PK (21%), US (19%).
Best-selling product: Pink and Yellow colour Parandi for Girls (₹2,070). Other top sellers include Silver Crown for Girls, Blue and Pink Pompom Parandi for Girls, Passa for Girls.
How is the EcomScout Rating calculated? The B grade (38/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.