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Félix & Norton

felixandnorton.com
40/100
EcomScout

Félix & Norton receives an EcomScout Rating of B+ (40/100), ranking #19,899 out of 138,586 Shopify stores we track. This Snacks Food & Beverage store attracts 227.4K visits per year with estimated revenue of $602 - $1.5K/mo. It offers 64 products at an average price of $9.

Store descriptionBaking smiles since 1985. Félix & Norton is Montreal's original provider of gourmet cookies. Our rich history is surpassed only by our rich flavours cookies made with pure Belgian chocolate. Now you can have fresh F&N delivered right to your door anywhere in Canada!

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$602 - $1.5K/mo
Est. Traffic/mo
18.9K
Products
64
Top Market
CA (44%)
Top Channel
N/A
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Product pricing: Average price of $9 (range: $2 – $115). Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: CA (44%), US (38%), FR (7%).

Best-selling product: Frozen Cookie Dough Bags ($14.50). Other top sellers include Ménage à Trois® - Milk, White & Dark Chocolate Chunk Cookies, Love - Milk Chocolate Chunk Cookies, Ebony & Ivory® - Dark Cocoa & White Chocolate Chunk Cookies.

How is the EcomScout Rating calculated? The B+ grade (40/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Snacks Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$9.0M/mo
Total Stores
4,739
Avg Revenue
$2K/mo
Top 10% Threshold
$15K/mo

Competition Breakdown

28%
59%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Snacks market generates $9M/month across 4,739 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 87% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Snacks stores earn $15K+/month
  • This store outperforms 87% of Snacks competitors
  • Chips shows highest opportunity with $1,952 median revenue and medium competition
  • High average order value ($183) suggests premium positioning works well
  • 53 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
43.4%
Pages/Visit
2.0
Avg. Time on Site
37s
Avg. Product Price
$9

Range: $2 - $115

Rating Breakdown

Business Quality75/100
Trustpilot55/100
Traffic Growth50/100
Marketing Efficiency29/100
Revenue Performance22/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
coconut custard pie delivery130--
orange county cookie delivery44--
alternative baking company cookies near me40--
cookie delivery bloomington il40--
felix & norton cookies24--

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇨🇦Canada
43.9%
🇺🇸United States
37.5%
🇫🇷France
7.3%
🇮🇳India
7.2%
🇹🇷Turkey
4.0%

Analysis

Weaknesses

  • Revenue performance needs improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

felix and nortonfelix et nortonfelix et norton biscuitmontreal cookiesmr felix and mr norton

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

CDN

AWS CloudFront

Reviews

Judge.me Product ReviewsJudge.me

Forms

Shopify Forms

Trending Snacks Products

Products gaining popularity in Snacks right now, based on Amazon & Google Trends data.

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bella 4 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits Sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

bella 4 Slice Slim Toaster, Fits-anywhere™ Kitchenware, 6 Setting Shade Control with Reheat & Cancel Buttons, Fits Sourdough, 10” Long Slot, Anti Jam & Auto Shutoff, 900 Watt, Oatmilk

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Owala FreeSip Insulated Stainless Steel Water Bottle with Straw, BPA-Free Sports Water Bottle, Great for Travel, 24 Oz, Lost Signal

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Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

Culligan with ZeroWater Technology Replacement Filter 3-Pack, 5-Stage Advanced Water Filter – IAPMO Certified to Reduce Lead, Total PFAS (Forever Chemicals), Mercury, Fluoride, and Chlorine

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Frequently Asked Questions About Félix & Norton

Is Félix & Norton a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Félix & Norton is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Félix & Norton safe to buy from? Is it a scam?

Félix & Norton has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is B+ (40/100).

What is Félix & Norton's EcomScout rating and what does it mean?

Félix & Norton has an EcomScout rating of B+ (40/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Félix & Norton generate?

Félix & Norton receives approximately 227.4K visits per year with estimated monthly revenue of $602 - $1.5K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Félix & Norton use?

We detected 1 Shopify apps on Félix & Norton, including Judge.me Ali Reviews Importer. The store uses the "Updated as of Feb 18th 2026" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Snacks store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Félix & Norton. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Snacks store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Félix & Norton Shopify store analysis • SnacksFood & Beverage • Likely Dropshipper • Rating: B+

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