Figur
figur.com.auFigur receives an EcomScout Rating of B+ (49/100), ranking #32,774 out of 855,854 Shopify stores we track. This Baby Products Baby & Kids store attracts 120.6K visits per year with estimated revenue of $10.4K - $24.2K/mo. It offers 42 products at an average price of A$96.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of A$96 (range: A$10 – A$135) — ≈ $63 USD. Mid-range pricing strategy.
0Customer trust: Trustpilot score 2.3/5 based on 6 reviews. Mixed reviews — potential service or quality concerns.
Top markets: AU (57%), US (43%).
Best-selling product: FIGUR Shapewear - Ultimate Shorts Tall Nude (A$135). Other top sellers include FIGUR Shapewear - Ultimate Shorts Petite Nude, FIGUR Shapewear - Ultimate Shorts Tall Black, FIGUR Shapewear - Ultimate Shorts Petite Black.
Baby Products Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Baby Products market generates $12M/month across 6,820 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •79% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Baby Products stores earn $26K+/month
- •This store outperforms 93% of Baby Products competitors
- •Low average order value ($0) — consider bundling or upsells
- •222 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Baby Products
Best Selling Products
#1FIGUR Shapewear - Ultimate Shorts Tall Nude
A$135≈ $89
#2FIGUR Shapewear - Ultimate Shorts Petite Nude
A$135≈ $89
#3FIGUR Shapewear - Ultimate Shorts Tall Black
A$135≈ $89
#4FIGUR Shapewear - Ultimate Shorts Petite Black
A$135≈ $89
#5FIGUR Shapewear - Ultimate Mini Skirt Nude
A$135≈ $89
#6FIGUR Shapewear - Ultimate Skirt Nude
A$135≈ $89
#7Optimum Shorts Nude
A$35.60≈ $23
#8Optimum Skirt Nude
A$35.60≈ $23
#9FIGUR Shapewear - Ultimate Skirt Black
A$135≈ $89
#10FIGUR Shapewear - Elevate Shorts High Rise
A$85≈ $56
≈ $63 USD
Range: A$10 - A$135
Rating Breakdown
Traffic Sources
Trustpilot Rating
6 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Similar Stores
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Frequently Asked Questions About Figur
Is Figur a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Figur is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Figur safe to buy from? Is it a scam?
Figur has a Trustpilot rating of 2.3/5 based on 6 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is B+ (49/100).
What is Figur's EcomScout rating and what does it mean?
Figur has an EcomScout rating of B+ (49/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Figur generate?
Figur receives approximately 120.6K visits per year with estimated monthly revenue of $10.4K - $24.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Figur use?
We detected 13 Shopify apps on Figur, including Shop, Pre-Order, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Baby Products store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Figur. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Baby Products store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.