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firebrandnz.com

firebrandnz.com
29/100
EcomScout

firebrandnz.com receives an EcomScout Rating of C+ (29/100), ranking #38,710 out of 139,202 Shopify stores we track. This Outdoor Living Niche store attracts 28.6K visits per year with estimated revenue of $4.2K - $9.8K/mo. It offers 5 products at an average price of $604.

Store descriptionFirebrand is a bold, eye-catching, innovative collection of fireplace tools and fire pits. Led by Ed Cruikshank, an award-winning bespoke furniture designer, Firebrand products are a unique combination of industrial design expertise, Kiwi ingenuity and manufacturing know-how. Designed in New Zealand and forged in fire.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$4.2K - $9.8K/mo
Est. Traffic/mo
2.4K
Products
5
Top Market
US (46%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of $604 (range: $59 – $1250). Positioned in the premium segment.

Top markets: US (46%), NZ (36%), IN (19%).

Best-selling product: Infernorator - Poker and Blower NEW STOCK ARRIVING ORDER NOW ($595.00). Other top sellers include Flare Set - ORDER LAST SETS NOW, Crucible - Fire Pit and BBQ BACK IN STOCK!, 2x Grill Plates for Crucible Fire Pit & BBQ.

How is the EcomScout Rating calculated? The C+ grade (29/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Living Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$6.3M/mo
Total Stores
321
Avg Revenue
$20K/mo
Top 10% Threshold
$228K/mo

Competition Breakdown

31%
31%
10%
21%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Outdoor Living market generates $6M/month across 321 stores
  • 21% are enterprise stores (>$100K/mo) — competitive market
  • Top 10% of Outdoor Living stores earn $228K+/month
  • This store outperforms 91% of Outdoor Living competitors
  • Low average order value ($0) — consider bundling or upsells
  • 66 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.4%
Pages/Visit
1.9
Avg. Time on Site
28s
Avg. Product Price
$604

Range: $59 - $1250

Rating Breakdown

Business Quality80/100
Revenue Performance35/100
Traffic Growth30/100

Traffic Sources

Social0.0%
Paid Referrals0.0%
Mail0.0%
Referrals0.0%
Search0.0%
Direct0.0%

Top Countries

🇺🇸United States
45.6%
🇳🇿New Zealand
35.6%
🇮🇳India
18.8%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Traffic and growth metrics are below average
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Invest in SEO, content marketing, and social media to drive more traffic
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Start building your keyword presence: invest in SEO content and consider PPC campaigns to establish visibility
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

dunedin fireplace toolsfirebrandcorten steel agedfirebrand tool

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (1)

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

Shopify Payments

Analytics

Google Analytics

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Frequently Asked Questions About firebrandnz.com

Is firebrandnz.com a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, firebrandnz.com is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is firebrandnz.com safe to buy from? Is it a scam?

We don't have Trustpilot review data for firebrandnz.com. However, our EcomScout rating is C+ (29/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is firebrandnz.com's EcomScout rating and what does it mean?

firebrandnz.com has an EcomScout rating of C+ (29/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does firebrandnz.com generate?

firebrandnz.com receives approximately 28.6K visits per year with estimated monthly revenue of $4.2K - $9.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does firebrandnz.com use?

We detected 1 Shopify apps on firebrandnz.com, including Advanced Predictive Search. The store uses the "Dawn" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Living store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against firebrandnz.com. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Living store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

firebrandnz.com Shopify store analysis • Outdoor LivingNiche • Unlikely Dropshipper • Rating: C+

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