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FirePit.co.uk

firepit.co.uk
S
63/100
EcomScout

FirePit.co.uk receives an EcomScout Rating of S (63/100), ranking #12,428 out of 1,191,231 Shopify stores we track. This Outdoor Living Home & Garden store attracts 241.9K visits per year with estimated revenue of $105.6K - $232.4K/mo. It offers 923 products at an average price of £341.

Analysis by EcomScout Research Team · How we calculate ratings

Outdoor LivingHome & GardenFire Pits
Est. Revenue/mo
$105.6K - $232.4K/mo
Est. Traffic/mo
20.2K
Products
923
Top Market
GB (66%)
Top Channel
organic (65%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 65%, direct 10%, paid 9%, social 5%.

Product pricing: Average price of £341 (range: £22 – £1,790) — ≈ $433 USD. Positioned in the premium segment.

Ad spend: Estimated $1/mo in paid search ($12/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: GB (66%), US (21%), CA (10%).

Best-selling product: Adezz Forno Fire Pit 60cm 80cm and 100cm Steel (£239). Other top sellers include E-NRG Bioethanol Fuel for your EcoSmart Fires 40L, Bonfeu BonBowl Plus Corten Steel Fire Pit, Gardeco Dakota Steel Garden Fire Pit in Medium, Large and Extra Large.

How is the EcomScout Rating calculated? The S grade (63/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Outdoor Living Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$5.5M/mo
Total Stores
592
Avg Revenue
$9K/mo
Top 10% Threshold
$148K/mo

Competition Breakdown

20%
31%
26%
9%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Outdoor Living market generates $6M/month across 592 stores
  • •14% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Outdoor Living stores earn $148K+/month
  • •This store outperforms 94% of Outdoor Living competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •81 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Outdoor Living

Shop45%Block35%Advanced Predictive Search25%Judge.me Product Reviews19%

Best Selling Products

Adezz Forno Fire Pit 60cm 80cm and 100cm Steel#1

Adezz Forno Fire Pit 60cm 80cm and 100cm Steel

£239≈ $304

E-NRG Bioethanol Fuel for your EcoSmart Fires 40L#2

E-NRG Bioethanol Fuel for your EcoSmart Fires 40L

£130≈ $165

Bonfeu BonBowl Plus Corten Steel Fire Pit#3

Bonfeu BonBowl Plus Corten Steel Fire Pit

£185≈ $235

Gardeco Dakota Steel Garden Fire Pit in Medium, Large and Extra Large#4

Gardeco Dakota Steel Garden Fire Pit in Medium, Large and Extra Large

£145≈ $184

Bonfeu Plancha For Fire Pit BBQs#5

Bonfeu Plancha For Fire Pit BBQs

£119≈ $151

BonFeu BonBowl Corten Steel Fire Pits#6

BonFeu BonBowl Corten Steel Fire Pits

£175≈ $222

Bonfeu BonGrill Grills for Fire Pits#7

Bonfeu BonGrill Grills for Fire Pits

£99≈ $126

Elementi Fire Screen Rectangular#8

Elementi Fire Screen Rectangular

£235≈ $298

Elementi Fire Lunar Fire Bowl Table#9

Elementi Fire Lunar Fire Bowl Table

£1,590≈ $2,019

Hartman Covers for the Amalfi, Apollo, Aurora and Rosario Fire Pit Table Sets#10

Hartman Covers for the Amalfi, Apollo, Aurora and Rosario Fire Pit Table Sets

£99≈ $126

Analyzing...
Bounce Rate
59.2%
Pages/Visit
2.4
Avg. Time on Site
1m 13s
Avg. Product Price
£341

≈ $433 USD

Range: £22 - £1,790

Rating Breakdown

Business Quality80/100
Traffic Growth70/100
Revenue Performance65/100
Trustpilot55/100
Marketing Efficiency36/100

Traffic Sources

organic64.6%
direct10.1%
paid9.4%
social4.9%
referral4.0%

Marketing & Ad Spend

Monthly Ad Spend

$1

Google Ads estimate

Yearly Ad Budget

$12

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇬🇧United Kingdom
65.9%
🇺🇸United States
20.9%
🇨🇦Canada
10.0%
🇳🇱Netherlands
3.1%
🇮🇪Ireland
0.2%

Analysis

Strengths

  • High business quality and trust indicators
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Optimize PPC campaigns: review targeting, keywords, and ad copy to improve click-through rates

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (10)

ShopPrivy4.5Judge.me Product ReviewsPageFly Landing Page Builder4.9Back in StockPre-OrderCountdown TimerHelp centerSitemap toolsBlock

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Trending Products to Sell

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IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

IBOANN Chic & Comfy Blue Light Glasses for Women - 3-Pack Round Frames, Screen-Ready Style with UV Protection Coating

70
$11.99-6%
ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

ANYLUV Blue Light Glasses Men/Women, Blue Light Blocking Glasses, Computer Screen Blocker Eyes Protection Glasses

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Frequently Asked Questions About FirePit.co.uk

Is FirePit.co.uk a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, FirePit.co.uk is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is FirePit.co.uk safe to buy from? Is it a scam?

FirePit.co.uk has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (63/100).

What is FirePit.co.uk's EcomScout rating and what does it mean?

FirePit.co.uk has an EcomScout rating of S (63/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does FirePit.co.uk generate?

FirePit.co.uk receives approximately 241.9K visits per year with estimated monthly revenue of $105.6K - $232.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does FirePit.co.uk use?

We detected 10 Shopify apps on FirePit.co.uk, including Shop, Privy, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Outdoor Living store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against FirePit.co.uk. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Outdoor Living store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

FirePit.co.uk Shopify store analysis • Outdoor Living • Home & Garden • Unlikely Dropshipper • Rating: S

Last updated: August 9, 2026

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