FireplacesDirect
fireplacesdirect.comFireplacesDirect receives an EcomScout Rating of S (64/100), ranking #2,657 out of 138,586 Shopify stores we track. This Home Improvement Retail store attracts 319.1K visits per year with estimated revenue of $38.0K - $88.6K/mo. It offers 2.3K products.
Store descriptionFireplaces Direct® offers gas, electric, and wood fireplaces, log sets, and accessories your trusted source for indoor and outdoor fireplace solutions.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: Search 71%, Direct 23%, Paid Referrals 4%. This indicates a content-driven organic growth strategy.
Ad spend: Estimated $35.9K/mo in paid search ($430.2K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 4.1/5 based on 988 reviews. Good standing with customers.
Top markets: US (92%), CA (4%), IN (3%).
Best-selling product: 4-Inch Key Valve Extension ($$15.00). Other top sellers include 8-Inch Key Valve Extension, Acumen Fireplace Receiver Box Heat Shield, Acumen Fireplace Remote Control with Flame Adjustment for Maxitrol Gas Valves.
Home Improvement Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Home Improvement market generates $18M/month across 1,034 stores
- •18% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Home Improvement stores earn $179K+/month
- •This store outperforms 90% of Home Improvement competitors
- •Low average order value ($0) — consider bundling or upsells
- •182 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Home Improvement
Best Selling Products
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$36K
Google Ads estimate
Yearly Ad Budget
$430K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| fireplace | 71K | $0.58 | $161 |
| electric fireplace | 36K | $1.10 | $21.5K |
| fireplace stores near meEasy | 25K | $2.00 | $96 |
| fire placeEasy | 13K | $0.88 | $1.2K |
| gas fireplace | 13K | $1.41 | $19.8K |
Trustpilot Rating
988 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent Trustpilot rating and review volume
- Strong marketing efficiency and ROI
Shopify Theme
Top Keywords
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (1)
Klaviyo ReviewsE-commerce Platform
ShopifyEmail Marketing
Customer Support
Reviews
Sales Channels
Payment
Shopify PaymentsSimilar Stores
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Frequently Asked Questions About FireplacesDirect
Is FireplacesDirect a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FireplacesDirect is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.
Is FireplacesDirect safe to buy from? Is it a scam?
FireplacesDirect has a Trustpilot rating of 4.1/5 based on 988 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (64/100).
What is FireplacesDirect's EcomScout rating and what does it mean?
FireplacesDirect has an EcomScout rating of S (64/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FireplacesDirect generate?
FireplacesDirect receives approximately 319.1K visits per year with estimated monthly revenue of $38.0K - $88.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FireplacesDirect use?
We detected 1 Shopify apps on FireplacesDirect, including Klaviyo Reviews. The store uses the "Production" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Home Improvement store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FireplacesDirect. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Improvement store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.