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First Manufacturing Co.

firstmfg.com

Making motorcycle leather jackets, vests, belts, bags and gear for hard working people at an honest price since 1987. Customer Service 1 800 537 3030

68/100
EcomScout Rating
Rank #1,155 of 125,078
Products
940
Category Rank
#75
in Apparel

Apparel Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$50.7M/mo
Total Stores
32,395
Avg Revenue
$2K/mo
Top 10% Threshold
$10K/mo

Competition Breakdown

35%
54%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Apparel market generates $51M/month across 32,395 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 89% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Apparel stores earn $10K+/month
  • This store outperforms 84% of Apparel competitors
  • Jackets shows highest opportunity with $1,967 median revenue and medium competition
  • High average order value ($196) suggests premium positioning works well
  • 437 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
32.6%
Pages/Visit
5.6
Avg. Time on Site
1m 40s
Avg. Product Price
$144

Range: $18 - $400

Rating Breakdown

Business Quality100/100
Revenue Performance80/100
Marketing Efficiency60/100
Traffic Growth55/100
Trustpilot40/100

Traffic Sources

Search45.3%
Direct44.0%
Referrals4.9%
Social4.7%
Paid Referrals1.0%
Mail0.1%

Trustpilot Rating

2.4

23 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
74.6%
🇻🇳Vietnam
6.2%
🇩🇪Germany
3.5%
🇨🇦Canada
3.0%
🇮🇳India
2.8%

Analysis

Strengths

  • Strong revenue performance and growth
  • High business quality and trust indicators

Weaknesses

  • Trustpilot rating and review volume need improvement

Recommendations

  • Encourage customer reviews, respond to feedback, and improve customer service

Shopify Theme

Detecting theme...

Top Keywords

first mfgfirst manufacturing companyfirstmfgcanvas fairfaxleather jacket

Tech Stack & Apps

Browse All Apps →

CDN

jsDelivr

E-commerce Platform

Shopify

Sales Channels

Shop

Payment

AfterpayShopify Payments

Email Marketing

Klaviyo: Email Marketing & SMSKlaviyo

Customer Support

GorgiasGorgias

Trending Apparel Products

Products gaining popularity in Apparel right now, based on Amazon & Google Trends data.

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

Women's Pull-On Mid Rise Stretchy Knit Jegging (Available in Plus Size)

84
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Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

Men's Undershirt Packs, Stay-Tucked Soft Cotton Undershirts, Best Undershirts for Men, White/Black/Asstd Multipacks

83
$17.99+31%
WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

WEACZZY Women's Summer Short Sleeve Casual Dresses V-Neck Floral Party Dress with Pockets

83
$1073.78+31%
YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

YBSKG Women Sexy Tube Top Silk Dress Strapless Ruched Waist Ruffle Tiered Layer Mini Dress Party Short Dresses

78
$1168.24+31%
See all trending Apparel products

Frequently Asked Questions About First Manufacturing Co.

Is First Manufacturing Co. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, First Manufacturing Co. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is First Manufacturing Co. safe to buy from? Is it a scam?

First Manufacturing Co. has a Trustpilot rating of 2.4/5 based on 23 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (68/100).

What is First Manufacturing Co.'s EcomScout rating and what does it mean?

First Manufacturing Co. has an EcomScout rating of S (68/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does First Manufacturing Co. generate?

First Manufacturing Co. receives approximately 1.3M visits per year with estimated monthly revenue of $307.8K - $718.3K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does First Manufacturing Co. use?

We detected 3 Shopify apps on First Manufacturing Co., including Kiwi Size Chart & Recommender, Klaviyo Reviews, Shopify Collective. The store uses the "First MFG co (Mothers Day 50%)" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Apparel store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against First Manufacturing Co.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Apparel store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

First Manufacturing Co. Shopify store analysis • ApparelRetail • Unlikely Dropshipper • Rating: S

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