firstthing.com.au
firstthing.com.aufirstthing.com.au receives an EcomScout Rating of B+ (45/100), ranking #68,340 out of 1,110,172 Shopify stores we track. This Underwear Fashion & Apparel store attracts 381.5K visits per year with estimated revenue of $12.1K - $26.2K/mo. It offers 104 products at an average price of A$51.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: paid 47%, direct 29%, organic 23%.
Product pricing: Average price of A$51 (range: A$10 – A$59) — ≈ $34 USD. Budget-friendly positioning targeting volume sales.
Ad spend: Estimated $10/mo in paid search ($120/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: AU (95%), IN (5%).
Best-selling product: Nipple Petal Set (A$9.99). Other top sellers include First Thing Hair Clip, The Strapless - Taupe, The Strapless - Blush.
Underwear Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Underwear market generates $1M/month across 261 stores
- •5% are enterprise stores (>$100K/mo) — achievable market
- •72% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Underwear stores earn $56K+/month
- •This store outperforms 96% of Underwear competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Underwear
Best Selling Products
#1Digital Gift Card
A$25≈ $17
#2Nipple Petal Set
A$9.99≈ $6.59
#3First Thing Hair Clip
A$15≈ $9.90
#4The Strapless - Taupe
A$59≈ $39
#5The Strapless - Blush
A$59≈ $39
#6The Strapless - Black
A$59≈ $39
#7The Everyday Bra - Black
A$59≈ $39
#8The Everyday Bra - Taupe
A$59≈ $39
#9The Strapless Bra - Sand
A$59≈ $39
#10The Everyday Bra - Blush
A$59≈ $39
≈ $34 USD
Range: A$10 - A$59
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$10
Google Ads estimate
Yearly Ad Budget
$120
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| lingerie australia | 44 | $0.28 | $1 |
| bras australiaEasy | 44 | - | - |
Top Countries
Analysis
Weaknesses
- Trustpilot rating and review volume need improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Encourage customer reviews, respond to feedback, and improve customer service
- Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →
Loox Photo ReviewsSimilar Stores
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Frequently Asked Questions About firstthing.com.au
Is firstthing.com.au a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, firstthing.com.au is classified as "Likely Dropshipper". Indicators include: Uses dropshipping apps, Suspicious pricing patterns.
Is firstthing.com.au safe to buy from? Is it a scam?
We don't have Trustpilot review data for firstthing.com.au. However, our EcomScout rating is B+ (45/100). Note: This store shows signs of dropshipping, which may mean longer shipping times (15-45 days).Always check for secure payment options, return policies, and customer reviews before purchasing.
What is firstthing.com.au's EcomScout rating and what does it mean?
firstthing.com.au has an EcomScout rating of B+ (45/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does firstthing.com.au generate?
firstthing.com.au receives approximately 381.5K visits per year with estimated monthly revenue of $12.1K - $26.2K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does firstthing.com.au use?
We detected 9 Shopify apps on firstthing.com.au, including Shop, Loox Photo Reviews, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Underwear store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against firstthing.com.au. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Underwear store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.