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Fitmax S.r.l.

fitmax.it
65/100
EcomScout

Fitmax S.r.l. receives an EcomScout Rating of S (65/100), ranking #7,699 out of 1,126,581 Shopify stores we track. This Fitness Equipment Sports & Outdoors store attracts 328.4K visits per year with estimated revenue of $161.4K - $349.6K/mo. It offers 2.5K+ products at an average price of €47.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$161.4K - $349.6K/mo
Est. Traffic/mo
27.4K
Products
2.5K+
Top Market
IT (44%)
Top Channel
organic (51%)
Trustpilot
3.9/5 (36)

Store Intelligence Summary

Traffic breakdown: organic 51%, direct 22%, referral 6%, paid 4%.

Product pricing: Average price of €47 (range: €12 – €120) — ≈ $51 USD. Mid-range pricing strategy.

0

Customer trust: Trustpilot score 3.9/5 based on 36 reviews. Good standing with customers.

Top markets: IT (44%), DE (25%), GB (8%).

Best-selling product: Waterrower Puritabs Maxi (compresse di cloro) (€11.50). Other top sellers include Fercam Trasporto Euroflex, Montaggio Attrezzi, Toorx Disco Ghisa Gommato kg 5 Diam.50 mm - DGG-TG5.

How is the EcomScout Rating calculated? The S grade (65/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fitness Equipment Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$4.9M/mo
Total Stores
766
Avg Revenue
$6K/mo
Top 10% Threshold
$146K/mo

Competition Breakdown

25%
31%
23%
7%
12%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fitness Equipment market generates $5M/month across 766 stores
  • 12% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fitness Equipment stores earn $146K+/month
  • This store outperforms 96% of Fitness Equipment competitors
  • Low average order value ($0) — consider bundling or upsells
  • 95 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
45.0%
Pages/Visit
2.0
Avg. Time on Site
45s
Avg. Product Price
€47

≈ $51 USD

Range: €12 - €120

Rating Breakdown

Business Quality80/100
Revenue Performance75/100
Traffic Growth70/100
Trustpilot70/100
Marketing Efficiency7/100

Traffic Sources

organic50.6%
direct21.8%
referral6.4%
paid4.4%
social3.9%

Trustpilot Rating

3.9

36 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇮🇹Italy
44.3%
🇩🇪Germany
24.7%
🇬🇧United Kingdom
8.3%
🇺🇸United States
6.5%
🇮🇳India
4.1%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Fitmax S.r.l.

Is Fitmax S.r.l. a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fitmax S.r.l. is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fitmax S.r.l. safe to buy from? Is it a scam?

Fitmax S.r.l. has a Trustpilot rating of 3.9/5 based on 36 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (65/100).

What is Fitmax S.r.l.'s EcomScout rating and what does it mean?

Fitmax S.r.l. has an EcomScout rating of S (65/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fitmax S.r.l. generate?

Fitmax S.r.l. receives approximately 328.4K visits per year with estimated monthly revenue of $161.4K - $349.6K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fitmax S.r.l. use?

We detected 7 Shopify apps on Fitmax S.r.l., including Shop, Zendesk, Judge.me Product Reviews and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fitness Equipment store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fitmax S.r.l.. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fitness Equipment store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fitmax S.r.l. Shopify store analysis • Fitness EquipmentSports & Outdoors • Unlikely Dropshipper • Rating: S

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