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73/100
EcomScout

Floyd receives an EcomScout Rating of S (73/100), ranking #1,315 out of 890,191 Shopify stores we track. This Travel Accessories Other store attracts 635.8K visits per year with estimated revenue of $245.5K - $572.8K/mo. It offers 28 products at an average price of €269.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$245.5K - $572.8K/mo
Est. Traffic/mo
53.0K
Products
28
Top Market
US (61%)
Top Channel
organic (31%)
Trustpilot
3.8/5 (17)

Store Intelligence Summary

Traffic breakdown: organic 31%, paid 28%, direct 18%, social 4%.

Product pricing: Average price of €269 (range: €55 – €895) — ≈ $293 USD. Positioned in the premium segment.

Ad spend: Estimated $5.5K/mo in paid search ($66.6K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.8/5 based on 17 reviews. Good standing with customers.

Top markets: US (61%), DE (17%), FR (8%).

Best-selling product: Floyd Cabin (€595). Other top sellers include Floyd Cabin Aluminum, Floyd Junior, Floyd Check-In.

How is the EcomScout Rating calculated? The S grade (73/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Travel Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$249K/mo
Total Stores
138
Avg Revenue
$2K/mo
Top 10% Threshold
$60K/mo

Competition Breakdown

41%
36%
12%
4%
7%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Travel Accessories market generates $0M/month across 138 stores
  • 7% are enterprise stores (>$100K/mo) — achievable market
  • 77% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Travel Accessories stores earn $60K+/month
  • This store outperforms 97% of Travel Accessories competitors
  • Low average order value ($0) — consider bundling or upsells
Analyzing...
Bounce Rate
37.6%
Pages/Visit
3.6
Avg. Time on Site
1m 14s
Avg. Product Price
€269

≈ $293 USD

Range: €55 - €895

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance75/100
Trustpilot70/100
Marketing Efficiency47/100

Traffic Sources

organic30.7%
paid27.7%
direct18.1%
social4.3%
referral0.9%

Marketing & Ad Spend

Monthly Ad Spend

$6K

Google Ads estimate

Yearly Ad Budget

$67K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
away luggageEasy97K$0.25$10.4K
away68K$0.30$2.8K
luggage50K$1.04$107.7K
samsonite49K$0.54$14.2K
trunkEasy25K$0.66$1.7K

Trustpilot Rating

3.8

17 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
60.8%
🇩🇪Germany
17.1%
🇫🇷France
8.3%
🇬🇧United Kingdom
7.7%
🇦🇹Austria
2.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

98
$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
$11.99+104%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
$26.99+214%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

88
$14.98+150%
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Frequently Asked Questions About Floyd

Is Floyd a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Floyd is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Floyd safe to buy from? Is it a scam?

Floyd has a Trustpilot rating of 3.8/5 based on 17 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (73/100).

What is Floyd's EcomScout rating and what does it mean?

Floyd has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Floyd generate?

Floyd receives approximately 635.8K visits per year with estimated monthly revenue of $245.5K - $572.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Floyd use?

We detected 8 Shopify apps on Floyd, including Form Builder, Back in Stock, Pre-Order and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Travel Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Floyd. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Travel Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Floyd Shopify store analysis • Travel AccessoriesOther • Unlikely Dropshipper • Rating: S

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