FOLK
folkclothing.comFOLK receives an EcomScout Rating of S (73/100), ranking #1,645 out of 1,093,032 Shopify stores we track. This Clothing Fashion & Apparel store attracts 4.4M visits per year with estimated revenue of $636.2K - $1.4M/mo. It offers 1.1K products at an average price of £71.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: direct 35%, organic 25%, paid 17%, social 4%.
Product pricing: Average price of £71 (range: £10 – £110) — ≈ $90 USD. Mid-range pricing strategy.
Ad spend: Estimated $1.4K/mo in paid search ($17.1K/yr). Lean ad budget — primarily relying on organic or social channels.
Customer trust: Trustpilot score 3.3/5 based on 55 reviews. Mixed reviews — potential service or quality concerns.
Top markets: GB (82%), US (7%), DE (2%).
Best-selling product: Assembly Pant - Dark Olive Moleskin (£80). Other top sellers include Signal Pant - Black Slub, Assembly Crew Jumper - Forest, Relaxed Assembly Short - Woad.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $22M/month across 18,782 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $21K+/month
- •This store outperforms 94% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •578 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
#1Assembly Pant - Dark Olive Moleskin
£80≈ $102
#2Signal Pant - Black Slub
£90≈ $114
#3Assembly Crew Jumper - Forest
£60≈ $76
#4Relaxed Assembly Short - Woad
£75≈ $95
#5Short Sleeve Textured Striped T-Shirt - Ecru / Olive
£45≈ $57
#6Relaxed Assembly Short - Dark Navy Cotton Linen
£75≈ $95
#7Assembly Crew Jumper - Graphite
£60≈ $76
#8Relaxed Assembly Short - Black Cotton Linen
£75≈ $95
#9Assembly Pant - Soft Black Slub
£110≈ $140
#10Assembly Pant - Mid Blue Moleskin
£75≈ $95
≈ $90 USD
Range: £10 - £110
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$1K
Google Ads estimate
Yearly Ad Budget
$17K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| mr porterEasy | 66K | $0.14 | $1.7K |
| folk | 13K | $0.21 | $56 |
| mens pants | 11K | $1.58 | $41.8K |
| mens t shirts | 8K | $1.39 | $4.0K |
| folk clothingEasy | 2K | $1.18 | $9 |
Trustpilot Rating
55 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Excellent traffic and growth metrics
- High business quality and trust indicators
- High-quality product catalog
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (6)
Track123Similar Stores
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Frequently Asked Questions About FOLK
Is FOLK a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, FOLK is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is FOLK safe to buy from? Is it a scam?
FOLK has a Trustpilot rating of 3.3/5 based on 55 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (73/100).
What is FOLK's EcomScout rating and what does it mean?
FOLK has an EcomScout rating of S (73/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does FOLK generate?
FOLK receives approximately 4.4M visits per year with estimated monthly revenue of $636.2K - $1.4M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does FOLK use?
We detected 6 Shopify apps on FOLK, including Pre-Order, Shop, Klaviyo: Email Marketing & SMS and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against FOLK. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.