Sunspel
sunspel.comSunspel receives an EcomScout Rating of S (78/100), ranking #434 out of 979,355 Shopify stores we track. This Clothing Fashion & Apparel store attracts 6.1M visits per year with estimated revenue of $1.2M - $2.6M/mo. It offers 972 products at an average price of £85.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Traffic breakdown: organic 43%, direct 22%, paid 15%, referral 5%.
Product pricing: Average price of £85 (range: £8 – £145) — ≈ $108 USD. Positioned in the premium segment.
Ad spend: Estimated $30.0K/mo in paid search ($359.6K/yr). Moderate paid strategy supplementing organic growth.
Customer trust: Trustpilot score 1.6/5 based on 100 reviews. Mixed reviews — potential service or quality concerns.
Top markets: US (47%), GB (21%), CZ (3%).
Best-selling product: Men's Classic T-shirt in White (£95). Other top sellers include Men's Riviera Polo Shirt in Navy, Men's Classic T-shirt in Black, Men's Riviera T-shirt in White.
Clothing Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Clothing market generates $19M/month across 15,859 stores
- •3% are enterprise stores (>$100K/mo) — achievable market
- •82% of stores earn less than $10K/month — relatively low barrier to entry
- •Top 10% of Clothing stores earn $21K+/month
- •This store outperforms 94% of Clothing competitors
- •Low average order value ($0) — consider bundling or upsells
- •485 enterprise stores (>$100K/mo) proves scalability in this market
Top Apps in Clothing
Best Selling Products
#1Men's Classic T-shirt in White
£95≈ $121
#2Men's Riviera Polo Shirt in Navy
£140≈ $178
#3Men's Classic T-shirt in Black
£95≈ $121
#4Men's Riviera T-shirt in White
£90≈ $114
#5Men's Classic T-shirt in Navy
£95≈ $121
#6Gift Box
£8≈ $10
#7Men's Loopback Sweatshirt in Grey Melange
£145≈ $184
#8Men's Loopback Sweatshirt in Navy
£145≈ $184
#9Men's Classic Boxer Short in Navy
£49≈ $62
#10Men's Stretch Cotton Boxer Briefs in Navy
£39≈ $50
≈ $108 USD
Range: £8 - £145
Rating Breakdown
Traffic Sources
Marketing & Ad Spend
Monthly Ad Spend
$30K
Google Ads estimate
Yearly Ad Budget
$360K
Projected annually
Top Paid Keywords
| Keyword | Volume | CPC | Cost/mo |
|---|---|---|---|
| banana republicEasy | 873K | $0.36 | $175.2K |
| neiman marcus | 477K | $0.30 | $103.9K |
| ralph laurenEasy | 249K | $0.24 | $27.4K |
| farfetchEasy | 184K | $0.13 | $369 |
| brooks brothersEasy | 169K | $0.04 | $2 |
Trustpilot Rating
100 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- Strong revenue performance and growth
- Excellent traffic and growth metrics
- High business quality and trust indicators
- Strong marketing efficiency and ROI
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (4)
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Frequently Asked Questions About Sunspel
Is Sunspel a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Sunspel is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Sunspel safe to buy from? Is it a scam?
Sunspel has a Trustpilot rating of 1.6/5 based on 100 customer reviews. The rating suggests some customers have had issues. Exercise caution and research thoroughly before purchasing. Our EcomScout rating is S (78/100).
What is Sunspel 's EcomScout rating and what does it mean?
Sunspel has an EcomScout rating of S (78/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.
How much traffic and revenue does Sunspel generate?
Sunspel receives approximately 6.1M visits per year with estimated monthly revenue of $1.2M - $2.6M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Sunspel use?
We detected 4 Shopify apps on Sunspel , including Klevu Smart Search, Shop, Back in Stock and more.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Clothing store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Sunspel . Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Clothing store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.