Back to Stores
Footway homepage screenshot
75/100
EcomScout

Footway receives an EcomScout Rating of S (75/100), ranking #489 out of 498,312 Shopify stores we track. This Children's Clothing and Accessories Fashion & Apparel store attracts 1.9M visits per year with estimated revenue of $67.7K - $146.8K/mo. It offers 2.5K+ products at an average price of SEK 220.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$67.7K - $146.8K/mo
Est. Traffic/mo
158.3K
Products
2.5K+
Top Market
SE (20%)
Top Channel
direct (25%)
Trustpilot
4.1/5 (8,226)

Store Intelligence Summary

Traffic breakdown: direct 25%, referral 3%.

Product pricing: Average price of SEK 220 (range: SEK 165 – SEK 390) — ≈ $21 USD. Budget-friendly positioning targeting volume sales.

Ad spend: Estimated $158/mo in paid search ($1.9K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.1/5 based on 8,226 reviews. Good standing with customers.

Top markets: SE (20%), NO (8%), GB (7%).

Best-selling product: Bucket Hat Monkey Brown Medium (SEK 165). Other top sellers include Bucket Hat Owl Turqouise Small, Small Backpack - Horse Brown, Bucket Hat Koala Grey Medium.

How is the EcomScout Rating calculated? The S grade (75/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Children's Clothing and Accessories Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$48K/mo
Total Stores
49
Avg Revenue
$989/mo
Top 10% Threshold
$13K/mo

Competition Breakdown

51%
35%
14%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Children's Clothing and Accessories market generates $0M/month across 49 stores
  • 86% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Children's Clothing and Accessories stores earn $13K+/month
  • This store outperforms 92% of Children's Clothing and Accessories competitors
  • Low average order value ($0) — consider bundling or upsells

Top Apps in Children's Clothing and Accessories

Analyzing...
Bounce Rate
40.0%
Pages/Visit
2.9
Avg. Time on Site
56s
Avg. Product Price
SEK 220

≈ $21 USD

Range: SEK 165 - SEK 390

Rating Breakdown

Trustpilot90/100
Revenue Performance80/100
Traffic Growth80/100
Business Quality80/100
Marketing Efficiency29/100

Traffic Sources

direct24.6%
referral3.0%
organic0.0%
paid0.0%
social0.0%

Marketing & Ad Spend

Monthly Ad Spend

$158

Google Ads estimate

Yearly Ad Budget

$2K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
footwear9K$0.35$1.9K
toms slippersEasy1K--
footwear shoes135$0.35$217
coupon dc shoes110$1.37-
rockport deals55--

Trustpilot Rating

4.1

8,226 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇸🇪Sweden
19.7%
🇳🇴Norway
8.3%
🇬🇧United Kingdom
7.3%
🇫🇮Finland
5.0%
🇪🇸Spain
5.0%

Analysis

Strengths

  • Strong revenue performance and growth
  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

Wallet for Men, Mens Minimalist Wallet 9-13 Cards, Slim Compact Wallet with Money Clip & ID Window, RFID Blocking Smart Pop Up Card Wallet, Metal Aluminum Credit Card Holder Bifold Wallet

98
$25.63+185%
3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

3 Packs Washed-Cotton Plain Baseball Cap, Vintage Adjustable Dad Hats Gift for Men/Women,Unstructured

98
$11.99+104%
6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

6 Pack Extra Heavy Duty Large Moving Bags with Strong Zipper & Comfortable Handles, Sturdy & Durable Clothes Storage Bags Totes Bins, Blue Packing Moving Boxes for College Supplies, Dark Blue

89
$26.99+214%
Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

Stretch Tactical Belt for Men, Military Work Rigger Hiking 1.5" Elastic Nylon Web Ratchet Quick Release Belt

88
$14.98+150%
Explore all trending products

Frequently Asked Questions About Footway

Is Footway a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Footway is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Footway safe to buy from? Is it a scam?

Footway has a Trustpilot rating of 4.1/5 based on 8,226 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (75/100).

What is Footway's EcomScout rating and what does it mean?

Footway has an EcomScout rating of S (75/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Footway generate?

Footway receives approximately 1.9M visits per year with estimated monthly revenue of $67.7K - $146.8K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Footway use?

We detected 4 Shopify apps on Footway, including Klaviyo: Email Marketing & SMS, Shop, Wishlist King and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Children's Clothing and Accessories store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Footway. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Children's Clothing and Accessories store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Footway Shopify store analysis • Children's Clothing and AccessoriesFashion & Apparel • Unlikely Dropshipper • Rating: S

Last updated: