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Formandcraft

formandcraft.co
B
30/100
EcomScout

Formandcraft receives an EcomScout Rating of B (30/100), ranking #574,068 out of 1,190,454 Shopify stores we track. This Home Decor Home & Garden store attracts 15.6K visits per year with estimated revenue of $268 - $589/mo. It offers 2.1K products at an average price of €13.

Analysis by EcomScout Research Team · How we calculate ratings

Home DecorHome & GardenDecorative Objects
Est. Revenue/mo
$268 - $589/mo
Est. Traffic/mo
1.3K
Products
2.1K
Top Market
PY (74%)
Top Channel
N/A

Store Intelligence Summary

Product pricing: Average price of €13 (range: €7 – €30) — ≈ $14 USD. Budget-friendly positioning targeting volume sales.

00

Top markets: PY (74%), KW (26%).

Best-selling product: Handcrafted Owl Macramé Wall Decor – Natural Cotton Fibers – 12x23 Inch (€13.95). Other top sellers include Owl Macramé Wall Hanging – Boho Home Decor – Handcrafted Cotton – 12 x 23in, Artisan Macramé Owl Wall Hanging – Handcrafted Textile Decor, Macramé Plant Hanger – Handcrafted Cotton – 12x35 In.

How is the EcomScout Rating calculated? The B grade (30/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Home Decor Market Intelligence

Benchmark this competitor against the market

Top 90%
by revenue
Market Size
$45.0M/mo
Total Stores
21,104
Avg Revenue
$2K/mo
Top 10% Threshold
$40K/mo

Competition Breakdown

38%
36%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Home Decor market generates $45M/month across 21,104 stores
  • •5% are enterprise stores (>$100K/mo) — achievable market
  • •74% of stores earn less than $10K/month — relatively low barrier to entry
  • •Top 10% of Home Decor stores earn $40K+/month
  • •This store outperforms 95% of Home Decor competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •1051 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Home Decor

Shop94%Block68%Judge.me Product Reviews34%Pre-Order30%

Best Selling Products

Handcrafted Owl Macramé Wall Decor – Natural Cotton Fibers – 12x23 Inch#1

Handcrafted Owl Macramé Wall Decor – Natural Cotton Fibers – 12x23 Inch

€13.95≈ $15

Macramé Wall Hanging – Decorative Art – Handcrafted Cotton, Owl Motif – 12 x 23 Inch#2

Macramé Wall Hanging – Decorative Art – Handcrafted Cotton, Owl Motif – 12 x 23 Inch

€12.95≈ $14

Owl Macramé Wall Hanging – Boho Home Decor – Handcrafted Cotton – 12 x 23in#3

Owl Macramé Wall Hanging – Boho Home Decor – Handcrafted Cotton – 12 x 23in

€13.95≈ $15

Artisan Macramé Owl Wall Hanging – Handcrafted Textile Decor#4

Artisan Macramé Owl Wall Hanging – Handcrafted Textile Decor

€11.95≈ $13

Macrame Planter Hanger – Handcrafted Hanging Holders – Durable Cotton Rope – 2-Pack, 10" Pot Capacity#5

Macrame Planter Hanger – Handcrafted Hanging Holders – Durable Cotton Rope – 2-Pack, 10" Pot Capacity

€6.95≈ $7.58

Macramé Plant Hanger – Handcrafted Cotton – 12x35 In#6

Macramé Plant Hanger – Handcrafted Cotton – 12x35 In

€8.95≈ $9.76

Macrame Hanging Planter – Handcrafted Cotton Planter - 3pc#7

Macrame Hanging Planter – Handcrafted Cotton Planter - 3pc

€9.95≈ $11

Handcrafted Macrame Basket – Cotton Weave Off-White – 11 Inch Diameter#8

Handcrafted Macrame Basket – Cotton Weave Off-White – 11 Inch Diameter

€17.95≈ $20

Hummingbird Motif Dangle Earrings – Gold-Tone Finish, Beaded – Retail Pack#9

Hummingbird Motif Dangle Earrings – Gold-Tone Finish, Beaded – Retail Pack

€8.95≈ $9.76

Metal Gold-Accented Serving Bowl - Illustrated, Set of 4, With Gift Box#10

Metal Gold-Accented Serving Bowl - Illustrated, Set of 4, With Gift Box

€22.97≈ $25

Analyzing...
Bounce Rate
37.5%
Pages/Visit
1.1
0
Avg. Product Price
€13

≈ $14 USD

Range: €7 - €30

Rating Breakdown

Business Quality80/100
Traffic Growth55/100
Revenue Performance22/100
Marketing Efficiency7/100

Traffic Sources

organic0.0%
paid0.0%
social0.0%
direct0.0%
referral0.0%

Trustpilot Rating

0.0

0 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇵🇾Paraguay
73.8%
🇰🇼Kuwait
26.2%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Revenue performance needs improvement
  • Trustpilot rating and review volume need improvement
  • Marketing efficiency and ROI need improvement

Recommendations

  • Focus on increasing AOV, improving conversion rates, and expanding product lines
  • Encourage customer reviews, respond to feedback, and improve customer service
  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (3)

ShopShopify FormsBlock

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Trending Products to Sell

Top trending products across all categories right now, based on Amazon & Google Trends data.

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

Lazebox Coasters Set of 8 for Drinks, 4 Inch Large Coasters for Coffee Table, Tabletop Protection for Hot & Cold Drinks, Versatile Coasters for Home Decor, Non-Slip & Easy to Clean, Coffee

78
$7.99-4%
Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

Innqoo Candle Warmer Lamp with Timer, Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Birthday Gifts for Women Mom, House Warming Gifts New Home Decor | Dimmable Candle Warmer for Jar Candles, Height Adjustable Wax Melts Warmer, Room Decor House Warming Gifts New

73
$18.99+15%
Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

Homedics Tabletop Water Fountain, Home Décor Soothing Sound Machine | Automatic Pump, Deep Basin & Natural River Rocks. Indoor Zen Relaxation for Office, Living Room, or Bedroom, 8.25” Tall

70
$24.00+15%
OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

OLANLY Bathroom Rugs 30x20, Extra Soft Absorbent Chenille Bath Rugs | Grey, Quick-Drying Rubber Backing, Machine Washable Bath Mat for Bathroom Floor, Tub and Shower, Home Decor Accessories

68
$9.37+15%
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Frequently Asked Questions About Formandcraft

Is Formandcraft a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Formandcraft is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Formandcraft safe to buy from? Is it a scam?

We don't have Trustpilot review data for Formandcraft. However, our EcomScout rating is B (30/100).Always check for secure payment options, return policies, and customer reviews before purchasing.

What is Formandcraft's EcomScout rating and what does it mean?

Formandcraft has an EcomScout rating of B (30/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.

How much traffic and revenue does Formandcraft generate?

Formandcraft receives approximately 15.6K visits per year with estimated monthly revenue of $268 - $589/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Formandcraft use?

We detected 3 Shopify apps on Formandcraft, including Shop, Shopify Forms, Block.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Home Decor store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Formandcraft. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Home Decor store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Formandcraft Shopify store analysis • Home Decor • Home & Garden • Unlikely Dropshipper • Rating: B

Last updated: August 1, 2026

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