Formula Plus
formula-plus.comFormula Plus receives an EcomScout Rating of B+ (42/100), ranking #65,770 out of 915,483 Shopify stores we track. This Oral Care Health & Wellness store attracts 2.5K visits per year with estimated revenue of $68 - $136/mo. It offers 5 products at an average price of €11.
Analysis by EcomScout Research Team · How we calculate ratings
Store Intelligence Summary
Product pricing: Average price of €11 (range: €5 – €20) — ≈ $12 USD. Budget-friendly positioning targeting volume sales.
0Customer trust: Trustpilot score 4.2/5 based on 6 reviews. Good standing with customers.
Top markets: NL (100%).
Best-selling product: Remineralizing Toothpaste (€11.95). Other top sellers include Performance Whitening Powder, Floss, Tongue Scraper.
Oral Care Market Intelligence
Benchmark this competitor against the market
Competition Breakdown
Competitor Research Insights
- •The Oral Care market generates $2M/month across 324 stores
- •13% are enterprise stores (>$100K/mo) — achievable market
- •Top 10% of Oral Care stores earn $129K+/month
- •This store outperforms 96% of Oral Care competitors
- •Low average order value ($0) — consider bundling or upsells
Top Apps in Oral Care
Best Selling Products
≈ $12 USD
Range: €5 - €20
Rating Breakdown
Traffic Sources
Trustpilot Rating
6 reviews
Aggregated rating data only. Individual reviews not displayed for privacy compliance.
Top Countries
Analysis
Strengths
- High business quality and trust indicators
Weaknesses
- Revenue performance needs improvement
- Marketing efficiency and ROI need improvement
Recommendations
- Focus on increasing AOV, improving conversion rates, and expanding product lines
- Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
- Consider a comprehensive business review to identify key improvement areas.
Shopify Theme
Tech Stack & Apps
Browse All Apps →Shopify Apps Detected (2)
Similar Stores
View all →Trending Oral Care Products
Products gaining popularity in Oral Care right now, based on Amazon & Google Trends data.
TheraBreath Fresh Breath Mouthwash, Icy Mint Flavor, Alcohol-Free, 16 Fl Oz (Pack of 2)
Listerine Cool Mint Alcohol-Free Mild Mouthwash, Oral Rinse Kills 99.9% of Germs That Cause Bad Breath, Less Intense Taste, Mild Mint Flavor, 1 L
Oral-B 3D White Charcoal Toothbrush, 2 Count Medium Manual tootbrush Pack, Whitens Teeth, removes Plaque and Stains, Tongue Scraper Tooth Brush
Aquasonic Black Series Ultra Whitening Toothbrush – ADA Accepted Electric Toothbrush- 8 Brush Heads & Travel Case – 40,000 VPM Electric Motor & Wireless Charging - 4 Modes w Smart Timer
Frequently Asked Questions About Formula Plus
Is Formula Plus a dropshipping store or a legitimate brand?
Based on our dropshipping detection analysis, Formula Plus is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.
Is Formula Plus safe to buy from? Is it a scam?
Formula Plus has a Trustpilot rating of 4.2/5 based on 6 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is B+ (42/100).
What is Formula Plus's EcomScout rating and what does it mean?
Formula Plus has an EcomScout rating of B+ (42/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. Use this data to benchmark against your own Shopify store.
How much traffic and revenue does Formula Plus generate?
Formula Plus receives approximately 2.5K visits per year with estimated monthly revenue of $68 - $136/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.
What Shopify apps and theme does Formula Plus use?
We detected 2 Shopify apps on Formula Plus, including Klaviyo: Email Marketing & SMS, Judge.me Product Reviews.Use our Shopify spy tool to discover which apps drive successful stores.
How can I use this Oral Care store data for competitor research?
This Shopify competitor analysis helps you benchmark your store against Formula Plus. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Oral Care store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.