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Formulation Factory

formulationfactory.com
60/100
EcomScout

Formulation Factory receives an EcomScout Rating of S (60/100), ranking #10,212 out of 908,589 Shopify stores we track. This Supplements Health & Wellness store attracts 325.3K visits per year with estimated revenue of $47.3K - $94.7K/mo. It offers 22 products at an average price of $66.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$47.3K - $94.7K/mo
Est. Traffic/mo
27.1K
Products
22
Top Market
US (55%)
Top Channel
direct (64%)
Trustpilot
3.5/5 (4)

Store Intelligence Summary

Traffic breakdown: direct 64%, organic 25%, referral 9%, social 3%.

Product pricing: Average price of $66 (range: $30 – $120). Mid-range pricing strategy.

Ad spend: Estimated $503/mo in paid search ($6.0K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 3.5/5 based on 4 reviews. Good standing with customers.

Top markets: US (55%), PR (44%), PH (1%).

Best-selling product: Self Obsessed ($89.99). Other top sellers include Self Obsessed Maxxed, She's Obsessed, Self Obsessed Starter.

How is the EcomScout Rating calculated? The S grade (60/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Supplements Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$11.6M/mo
Total Stores
4,294
Avg Revenue
$3K/mo
Top 10% Threshold
$39K/mo

Competition Breakdown

33%
40%
18%
5%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Supplements market generates $12M/month across 4,294 stores
  • 5% are enterprise stores (>$100K/mo) — achievable market
  • 73% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Supplements stores earn $39K+/month
  • This store outperforms 93% of Supplements competitors
  • Low average order value ($0) — consider bundling or upsells
  • 209 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
35.9%
Pages/Visit
5.7
Avg. Time on Site
11m 33s
Avg. Product Price
$66

Range: $30 - $120

Rating Breakdown

Traffic Growth80/100
Business Quality80/100
Revenue Performance58/100
Trustpilot55/100
Marketing Efficiency22/100

Traffic Sources

direct63.5%
organic25.1%
referral8.6%
social2.8%
paid0.0%

Marketing & Ad Spend

Monthly Ad Spend

$503

Google Ads estimate

Yearly Ad Budget

$6K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
testosterone supplementsEasy6K$1.05$122
supplements to increase testosterone1K--
test x180 igniteEasy480--
enclomiphene citrateEasy400--
best male enhancerEasy360$0.42$257

Trustpilot Rating

3.5

4 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
54.9%
🇵🇷Puerto Rico
43.6%
🇵🇭Philippines
0.9%
🇬🇧United Kingdom
0.5%
🇩🇪Germany
0.1%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Improve SEO performance: optimize content, build backlinks, and focus on high-intent keywords

Shopify Theme

Detecting theme...

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Frequently Asked Questions About Formulation Factory

Is Formulation Factory a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Formulation Factory is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Formulation Factory safe to buy from? Is it a scam?

Formulation Factory has a Trustpilot rating of 3.5/5 based on 4 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is S (60/100).

What is Formulation Factory's EcomScout rating and what does it mean?

Formulation Factory has an EcomScout rating of S (60/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Formulation Factory generate?

Formulation Factory receives approximately 325.3K visits per year with estimated monthly revenue of $47.3K - $94.7K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Formulation Factory use?

We detected 4 Shopify apps on Formulation Factory, including Klaviyo: Email Marketing & SMS, Shop, Gorgias and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Supplements store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Formulation Factory. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Supplements store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Formulation Factory Shopify store analysis • SupplementsHealth & Wellness • Unlikely Dropshipper • Rating: S

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