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Fragland

fragland.com.au
A
54/100
EcomScout

Fragland receives an EcomScout Rating of A (54/100), ranking #35,947 out of 1,190,454 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 494.8K visits per year with estimated revenue of $19.2K - $37.4K/mo. It offers 250 products at an average price of A$39.

Analysis by EcomScout Research Team · How we calculate ratings

FragrancesBeauty & Personal CarePerfume & Cologne
Est. Revenue/mo
$19.2K - $37.4K/mo
Est. Traffic/mo
41.2K
Products
250
Top Market
AU (84%)
Top Channel
organic (71%)
Trustpilot
3.7/5 (1)

Store Intelligence Summary

Traffic breakdown: organic 71%, direct 23%, referral 2%.

Product pricing: Average price of A$39 (range: A$5 – A$358) — ≈ $26 USD. Budget-friendly positioning targeting volume sales.

0

Customer trust: Trustpilot score 3.7/5 based on 1 reviews. Good standing with customers.

Top markets: AU (84%), US (7%), IN (5%).

Best-selling product: Amouage Love Hibiscus Decants/Samples (A$16). Other top sellers include Aphorismes by Dominique Ropion Encens Insensé Decants/Samples, AUGUST Monthly Newbie Box, Room 1015 Wasabi Klub Decants/Samples.

How is the EcomScout Rating calculated? The A grade (54/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 50%
by revenue
Market Size
$14.9M/mo
Total Stores
2,832
Avg Revenue
$5K/mo
Top 10% Threshold
$110K/mo

Competition Breakdown

25%
38%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • •The Fragrances market generates $15M/month across 2,832 stores
  • •11% are enterprise stores (>$100K/mo) — achievable market
  • •Top 10% of Fragrances stores earn $110K+/month
  • •This store outperforms 95% of Fragrances competitors
  • •Low average order value ($0) — consider bundling or upsells
  • •302 enterprise stores (>$100K/mo) proves scalability in this market

Top Apps in Fragrances

Block76%Shop66%Judge.me Product Reviews50%Pre-Order34%

Best Selling Products

Amouage Love Hibiscus Decants/Samples#1

Amouage Love Hibiscus Decants/Samples

A$16≈ $11

Aphorismes by Dominique Ropion Encens Insensé Decants/Samples#2

Aphorismes by Dominique Ropion Encens Insensé Decants/Samples

A$29≈ $19

AUGUST Monthly Newbie Box#3

AUGUST Monthly Newbie Box

A$67.20≈ $44

Room 1015 Wasabi Klub Decants/Samples#4

Room 1015 Wasabi Klub Decants/Samples

A$11.50≈ $7.59

Santa Maria Novella Fresia Decants/Samples#5

Santa Maria Novella Fresia Decants/Samples

A$7.50≈ $4.95

Kerosene With Angels and Archangels Decants/Samples#6

Kerosene With Angels and Archangels Decants/Samples

A$12≈ $7.92

Arquiste Indigo Smoke Decants/Samples#7

Arquiste Indigo Smoke Decants/Samples

A$13≈ $8.58

Armaf Club De Nuit Maleka Decants/Samples#8

Armaf Club De Nuit Maleka Decants/Samples

A$5≈ $3.30

Wood Discovery Set#9

Wood Discovery Set

A$65.80≈ $43

Snif Me (Hard to Find in AU) Decants/Samples#10

Snif Me (Hard to Find in AU) Decants/Samples

A$18≈ $12

Analyzing...
Bounce Rate
30.9%
Pages/Visit
21.4
Avg. Time on Site
4m 13s
Avg. Product Price
A$39

≈ $26 USD

Range: A$5 - A$358

Rating Breakdown

Business Quality80/100
Traffic Growth75/100
Trustpilot55/100
Revenue Performance49/100
Marketing Efficiency7/100

Traffic Sources

organic71.2%
direct23.2%
referral1.5%
social0.3%
paid0.0%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇦🇺Australia
84.2%
🇺🇸United States
7.3%
🇮🇳India
4.8%
🇳🇿New Zealand
2.2%
🇹🇼Taiwan
1.5%

Analysis

Strengths

  • High business quality and trust indicators

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Expand SEO efforts and consider adding PPC campaigns to complement organic traffic
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Tech Stack & Apps

Browse All Apps →

Shopify Apps Detected (7)

ShopBack in StockShopify InboxEmbed dataBlockBoosterGrow

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Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

BellaVita Luxury Honey Oud Eau de Parfum | 100 ml | Unisex Perfume | Unisex Perfume with long-lasting Honey Oud Eau de Parfum, perfect for daily wear, special occasions and gifting

67
$20.99+22%
Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

Lattafa Khamrah - Vanilla, Warm Spicy, Amber, Cinnamon - Eau de Parfum Long-Lasting Fragrance for Unisex, 3.40 Ounce / 100 ml | Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 Unisex, Long-Lasting Fragrance, 3.40 Ounce / 100 ml

66
$27.80+55%
eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

eos Cashmere Body Mist, Vanilla Cashmere, soft musk, cozy caramel, hair mist, body spray for women, moisturizing, hyaluronic acid, body spray, vegan, cruelty-free, 6 fl oz

64
$11.89+63%
Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

Victoria's Secret Body Fragrance Mist, Bare Vanilla - 8.4 fl oz

64
$16.96+200%
See all trending Fragrances products

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Frequently Asked Questions About Fragland

Is Fragland a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fragland is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fragland safe to buy from? Is it a scam?

Fragland has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (54/100).

What is Fragland's EcomScout rating and what does it mean?

Fragland has an EcomScout rating of A (54/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fragland generate?

Fragland receives approximately 494.8K visits per year with estimated monthly revenue of $19.2K - $37.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fragland use?

We detected 7 Shopify apps on Fragland, including Shop, Back in Stock, Shopify Inbox and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fragland. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fragland Shopify store analysis • Fragrances • Beauty & Personal Care • Unlikely Dropshipper • Rating: A

Last updated: August 2, 2026

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