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Fragrance Outlet

fragranceoutlet.com
84/100
EcomScout

Fragrance Outlet receives an EcomScout Rating of S (84/100), ranking #26 out of 787,617 Shopify stores we track. This Fragrances Beauty & Personal Care store attracts 3.6M visits per year with estimated revenue of $580.9K - $1.1M/mo. It offers 2.5K+ products at an average price of $88.

Analysis by EcomScout Research Team · How we calculate ratings

Est. Revenue/mo
$580.9K - $1.1M/mo
Est. Traffic/mo
296.7K
Products
2.5K+
Top Market
US (77%)
Top Channel
organic (62%)
Trustpilot
4.7/5 (17,055)

Store Intelligence Summary

Traffic breakdown: organic 62%, direct 20%, paid 7%, referral 4%.

Product pricing: Average price of $88 (range: $12 – $160). Mid-range pricing strategy.

Ad spend: Estimated $6.2K/mo in paid search ($74.4K/yr). Lean ad budget — primarily relying on organic or social channels.

Customer trust: Trustpilot score 4.7/5 based on 17,055 reviews. Excellent reputation — customers rate this store highly.

Top markets: US (77%), IN (3%), NG (2%).

Best-selling product: Deauville Perfume ($94.99). Other top sellers include The Move Cologne, Club De Nuit Intense Cologne, Ombre Oud Intense Cologne.

How is the EcomScout Rating calculated? The S grade (84/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score. Learn more about our methodology.

Fragrances Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$9.5M/mo
Total Stores
1,775
Avg Revenue
$5K/mo
Top 10% Threshold
$107K/mo

Competition Breakdown

23%
39%
22%
5%
11%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Fragrances market generates $10M/month across 1,775 stores
  • 11% are enterprise stores (>$100K/mo) — achievable market
  • Top 10% of Fragrances stores earn $107K+/month
  • This store outperforms 95% of Fragrances competitors
  • Low average order value ($0) — consider bundling or upsells
  • 189 enterprise stores (>$100K/mo) proves scalability in this market
Analyzing...
Bounce Rate
49.4%
Pages/Visit
2.2
Avg. Time on Site
42s
Avg. Product Price
$88

Range: $12 - $160

Rating Breakdown

Trustpilot100/100
Traffic Growth90/100
Business Quality80/100
Revenue Performance78/100
Marketing Efficiency75/100

Traffic Sources

organic62.3%
direct20.3%
paid7.3%
referral3.8%
social2.9%

Marketing & Ad Spend

Monthly Ad Spend

$6K

Google Ads estimate

Yearly Ad Budget

$74K

Projected annually

Top Paid Keywords

KeywordVolumeCPCCost/mo
fragrancenet57K$0.34$8.6K
fragrancexEasy26K$0.16$1.2K
fragrance24K$0.91$12.9K
perfumaniaEasy14K$0.48$8.2K
fragrance netEasy12K$0.29$3.1K

Trustpilot Rating

4.7

17,055 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
77.3%
🇮🇳India
2.5%
🇳🇬Nigeria
1.5%
🇨🇦Canada
1.4%
🇸🇦Saudi Arabia
1.4%

Analysis

Strengths

  • Excellent traffic and growth metrics
  • High business quality and trust indicators
  • Excellent Trustpilot rating and review volume
  • High-quality product catalog

Shopify Theme

Detecting theme...

Trending Fragrances Products

Products gaining popularity in Fragrances right now, based on Amazon & Google Trends data.

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

eos Cashmere Body Mist, Vanilla Musk & Cozy Caramel, Hair Mist and Body Spray for Women, Moisturizing Formula with Hyaluronic Acid, Vegan, Cruelty-Free, 6 fl oz

91
$12.89+134%
Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

Nautica Voyage Eau De Toilette, Cologne and Fragrance For Men, Fresh, Romantic, Fruity Scent Woody, Aquatic Notes of Apple, Water Lotus, Cedarwood, and Musk Ideal Day Wear, Long Lasting 3.3Fl oz

90
$17.69+31%
Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

Bodycology Long-Lasting Fragrance Body Mist, Cherry Blossom, 8 fl oz

90
$4.97+134%
Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

Bellavita Luxury Honey Oud Eau de Parfum | 100 ml (3.4 fl.oz.) | Perfume for Men and Women | Sweet Honey, Bergamot, Oud, and Amber Notes | Women's Day Special

90
$20.99+134%
See all trending Fragrances products

Frequently Asked Questions About Fragrance Outlet

Is Fragrance Outlet a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Fragrance Outlet is classified as "Unlikely Dropshipper". This store shows minimal signs of dropshipping based on our policy analysis.

Is Fragrance Outlet safe to buy from? Is it a scam?

Fragrance Outlet has a Trustpilot rating of 4.7/5 based on 17,055 customer reviews. This indicates generally positive customer experiences and the store appears legitimate. Our EcomScout rating is S (84/100).

What is Fragrance Outlet's EcomScout rating and what does it mean?

Fragrance Outlet has an EcomScout rating of S (84/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Fragrance Outlet generate?

Fragrance Outlet receives approximately 3.6M visits per year with estimated monthly revenue of $580.9K - $1.1M/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Fragrance Outlet use?

We detected 8 Shopify apps on Fragrance Outlet, including Trustpilot, Searchanise, Countdown Timer and more.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Fragrances store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Fragrance Outlet. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Fragrances store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Fragrance Outlet Shopify store analysis • FragrancesBeauty & Personal Care • Unlikely Dropshipper • Rating: S

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