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Frends Beauty

frendsbeauty.com

We’ve been the go-to beauty supply store for SFX, hair & makeup artist supplies since 1940. Shop prosthetic & theatrical makeup with studio service support!

51/100
EcomScout Rating
Rank #8,563 of 126,240
Products
70
Category Rank
#2412
in Makeup

Makeup Market Intelligence

Benchmark this competitor against the market

Top 20%
by revenue
Market Size
$1.8M/mo
Total Stores
1,478
Avg Revenue
$1K/mo
Top 10% Threshold
$6K/mo

Competition Breakdown

43%
49%
6%
Micro (<$1K) Small ($1-10K) Medium ($10-50K) Large ($50-100K) Enterprise (>$100K)

Competitor Research Insights

  • The Makeup market generates $2M/month across 1,478 stores
  • 1% are enterprise stores (>$100K/mo) — achievable market
  • 92% of stores earn less than $10K/month — relatively low barrier to entry
  • Top 10% of Makeup stores earn $6K+/month
  • This store outperforms 81% of Makeup competitors
  • High average order value ($183) suggests premium positioning works well
Analyzing...
Bounce Rate
41.6%
Pages/Visit
3.4
Avg. Time on Site
56s
Avg. Product Price
$45

Range: $4 - $429

Rating Breakdown

Business Quality76/100
Trustpilot55/100
Revenue Performance51/100
Traffic Growth45/100
Marketing Efficiency35/100

Traffic Sources

Search45.1%
Direct42.5%
Referrals6.3%
Social6.1%

Trustpilot Rating

3.7

1 reviews

Aggregated rating data only. Individual reviews not displayed for privacy compliance.

Top Countries

🇺🇸United States
74.4%
🇮🇳India
5.4%
🇨🇦Canada
3.7%
🇵🇭Philippines
3.6%
🇩🇪Germany
3.4%

Analysis

Weaknesses

  • Marketing efficiency and ROI need improvement

Recommendations

  • Continue optimizing marketing mix: test new channels, improve conversion rates, and track ROI metrics
  • Consider a comprehensive business review to identify key improvement areas.

Shopify Theme

Detecting theme...

Top Keywords

frends beautyminimalist gelatin powder bloom 300westmore fx silicone adhesive amazonfrends beauty pro discountfrends

Tech Stack & Apps

Browse All Apps →

Analytics

Google AnalyticsGoogle Tag Manager

E-commerce Platform

Shopify

Sales Channels

Shop

Customer Support

Gorgias

Reviews

Stamped.io Product ReviewsStamped.ioStamped.ioLoox Photo Reviews

Payment

Shopify Payments

Trending Makeup Products

Products gaining popularity in Makeup right now, based on Amazon & Google Trends data.

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

UCANBE Highly Pigmented Eye Makeup Palette, Matte Shimmer Metallic Eyeshadow Pallet Long Lasting Blendable Natural Colors Make Up Eye Shadows Cosmetics Gift Kit

86
$9.99+42%
wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

wet n wild Silk Finish Lipstick, Hydrating Rich Buildable Lip Color, Formulated with Vitamins A,E, & Macadamia for Ultimate Hydration, Cruelty-Free & Vegan - Dark Pink Frost

78
$1.00+53%
Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

Clinique Almost Lipstick Tinted Lip Balm in 3 Iconic Shades Black Honey, Pink, and Nude Honey | Sheer + Lightweight

74
$18.75+29%
Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

Revlon Super Lustrous Lipstick, Creamy Formula For Soft, Fuller-Looking Lips, Moisturized Feel, 764 On the Mauve, 0.15 oz

73
$6.87+32%
See all trending Makeup products

Frequently Asked Questions About Frends Beauty

Is Frends Beauty a dropshipping store or a legitimate brand?

Based on our dropshipping detection analysis, Frends Beauty is classified as "Likely Dropshipper". Indicators include: Suspicious pricing patterns, No blog content found.

Is Frends Beauty safe to buy from? Is it a scam?

Frends Beauty has a Trustpilot rating of 3.7/5 based on 1 customer reviews. Customer experiences are mixed. Research thoroughly and check return policies before purchasing. Our EcomScout rating is A (51/100).

What is Frends Beauty's EcomScout rating and what does it mean?

Frends Beauty has an EcomScout rating of A (51/100). This Shopify store rating evaluates performance across revenue estimates, traffic volume, customer reviews, and business quality. This indicates a top-performing store worth studying for competitor analysis.

How much traffic and revenue does Frends Beauty generate?

Frends Beauty receives approximately 396.3K visits per year with estimated monthly revenue of $25.0K - $58.4K/mo. These Shopify store analytics are estimates based on SimilarWeb data and our proprietary algorithms.

What Shopify apps and theme does Frends Beauty use?

We detected 2 Shopify apps on Frends Beauty, including Slick ‑ Multi Announcement Bar, Okas Live Search & Filter. The store uses the "Frends Beauty - LIVE Website 11/17/25" Shopify theme.Use our Shopify spy tool to discover which apps drive successful stores.

How can I use this Makeup store data for competitor research?

This Shopify competitor analysis helps you benchmark your store against Frends Beauty. Study their traffic sources, pricing strategy, best-selling products, and tech stack. As a Makeup store, compare their performance metrics to similar stores in your niche.Install our Chrome extension to spy on any Shopify store while browsing.

Frends Beauty Shopify store analysis • MakeupBeauty & Personal Care • Likely Dropshipper • Rating: A

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