Product pricing: Average price of $68 (range: $20 – $80). Mid-range pricing strategy.
Ad spend: Estimated $20/mo in paid search ($240/yr). Lean ad budget — primarily relying on organic or social channels.
Top markets: VN (55%), US (45%).
Best-selling product: Stone Cut Frolk Whiskey Gift Set — Decanter, 4 Glasses, Premium Wooden Box ($79.95). Other top sellers include Twisted Frolk Whiskey Gift Set — Decanter, 4 Glasses, Premium Wooden Box, Stone Cut Frolk Whiskey Gift Set — Decanter, 2 Glasses, Premium Wooden Box, Twisted Frolk Whiskey Gift Set — Decanter, 2 Glasses, Premium Wooden Box.
How is the EcomScout Rating calculated? The B grade (39/100) is computed from five weighted signals: estimated revenue performance, yearly traffic volume, customer review sentiment (Trustpilot), product catalog depth, and marketing investment. Each signal is scored independently and combined into a single composite score.
Learn more about our methodology.